NASCAR and NASCAR Digital Media Partner with DraftKings to Fuel Daily Fantasy Sports Games
Innovative gameplay will give fans the opportunity to win exclusive prizes
BOSTON and DAYTONA BEACH, Fla., May 14, 2015 /PRNewswire/ -- NASCAR® is entering the rapidly growing daily fantasy sports space by selecting industry leader, DraftKings, as its "Official Daily Fantasy Sports Partner." Through the three-year agreement, DraftKings will have an exclusive license to develop NASCAR-branded games across the daily fantasy sports category.
Daily fantasy sports games on DraftKings will give players a one-of-a-kind event experience. DraftKings will have access to a direct data feed from NASCAR Digital Media that contains real-time statistics. The unique content offering of up-to-the-minute information on races and drivers for daily fantasy sports games will bring players closer to the sport in an unprecedented way. What's more, daily fantasy sports games and statistics will be offered on DraftKings' mobile applications, giving NASCAR fans the only on-the-go daily fantasy and content platform.
"Pursuing ways to connect with our fans on a daily basis while enhancing their viewing experience has been paramount to NASCAR, and fantasy sports is a core tenet of that strategy," said Steve Phelps, NASCAR executive vice president and chief marketing officer. "We are committed to growing our fan base, increasing engagement and diversifying our audience and partnering with DraftKings will strongly support all of these efforts."
In each game, participants are assigned a fixed salary cap they can use to draft their entire roster, comprised of five NASCAR Sprint Cup SeriesTM drivers. Scoring categories in DraftKings NASCAR daily fantasy sports games will include finishing position, fastest laps, laps led, position differential and passing differential. NASCAR games on DraftKings will provide fans the opportunity to win one-of-a-kind NASCAR prizes and VIP experiences.
"We're thrilled to partner with NASCAR to bring auto racing enthusiasts across the country an unmatched fan experience," said Jason Robins, CEO and Co-founder of DraftKings. "We're always exploring new avenues for innovation and stats from NASCAR Digital Media's direct data feed that we will provide to our players is another example of DraftKings' commitment to incorporating new technologies for the benefit of the fan."
DraftKings will offer two different types of NASCAR-themed games – a free game for casual players and paid games for avid followers of the sport. In addition to daily fantasy auto racing, DraftKings also offers daily fantasy sports games in major professional and college sports. More information on DraftKings NASCAR daily fantasy sports games is available at www.draftkings.com.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.
About DraftKings
Launched in April 2012, Boston-based DraftKings, Inc. is a leading online gaming destination where players engage in daily fantasy sports competitions across fantasy professional baseball, football, golf, basketball, hockey, soccer, and mixed martial arts, and college football and basketball. DraftKings offers free and pay contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners. For more information, visit DraftKings at www.draftkings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings at www.twitter.com/draftkings
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