Narciso Rodriguez Renews Fragrance License with Beaute Prestige International

PARIS, May 23, 2011 /PRNewswire/ -- American fashion designer Narciso Rodriguez and Paris-based Beaute Prestige International announced today the renewal of their fragrance license agreement in a long-term, multi-year partnership.

Launched in 2003, the designer's first fragrance, 'for her' is widely recognized as a global success, establishing the Narciso Rodriguez fragrance house as a leader in the industry.

"I am extremely proud of the success of my partnership with BPI," says Rodriguez.  "I look forward to continuing and strengthening this great collaboration."

Over the past 7 years, the brand has developed into a top 10 fragrance business in the most important markets in Europe and enjoys leading positions in its highly selective distribution.

"BPI has great ambitions for the narciso rodriguez brand and the renewal of the partnership will allow us to keep building and developing the business in the future," says Remy Gomez, president of Beaute Prestige International.  

Today, the narciso rodriguez fragrance portfolio consists of 3 lines: 'for her' launched in 2003, 'for him' launched in 2007 and 'essence' launched in 2009.

Known for his pure, architectural style and minimalist silhouettes, Narciso Rodriguez shows in New York, where he lives and works.

Beaute Prestige International was created in 1992 to augment Shiseido's fragrance business with the development of new designer fragrance brands. Beginning with Issey Miyake's L'Eau d'Issey in 1992, the company has slowly and steadily built its brand portfolio to include Jean Paul Gaultier Parfums in 1993, narciso rodriguez parfums in 2003 and Elie Saab Parfums in 2011. Today, Beaute Prestige International's fragrance brands can be found in fine department and specialty stores worldwide. www.bpi-sa.com

SOURCE Beaute Prestige International