Napa Technology 2011 Wines By The Glass Survey Results

1. Do you believe that consumers are more wine savvy today than they were four years ago?
- Yes 88.2%

2. Are wine consumers demanding more wines by the glass choices now than in the past?
- Yes 88.1%

3. Do you believe that consumers are more willing to order an expensive wine by the glass, that would be otherwise cost prohibitive to order by the whole bottle?
- Yes 86.7%

4. Do you believe it is important to have a wine preservation system, like Napa Technology's WineStation, to have more profitable wines by the glass program?
- Yes 81.2%

5. Do you currently have a system for wine preservation in your establishment?
- Yes 43.9%

6. What prompted the need for a preservation system in your venue? (Multiple choice)
- Pristine product presentation (taste, temp) 54.8%
- Product control 54.8%
- Increase or improve profitability 35.5%
- Reduction in waste due to spoilage 64.5%
- The ability to offer finer/high priced wines 67.7%
- To increase the number of wines by the glass 51.6%
- The ability to offer promotions (wine flights, events, etc) 32.3

7. What is the customer reaction to your wine preservation system?
- None 14.3%
- Positive 51.4%
- Customer expects it for higher priced wines 28.6%
- Encourages increased sampling and purchase 20%

8. What percentage of your total wine sales, do wines by the glass account for in your establishment?
- 1-10 percent - 16.4%
- 10-20 percent - 21.3%
- 20-50 percent - 39.3%
- 50+ percent - 23%

9. Are consumers today ordering more wines by the glass versus by the bottle than in previous years?
- Yes 85.5%

10. Compared to four years ago, has consumption of wines by the glass sales increased, decreased or stayed the same?
- Increased 86.9%
- Decreased 3.3%
- Stayed the same 9.8%

11. Do high-end, rare, or expensive wines by the glass offerings entice consumers to purchase what they would not otherwise purchase by the bottle?
- Yes 73.4%