NAPA AUTO PARTS Joins Forces With Intrepid Fallen Heroes Fund, Invites Customers To "Get Back and Give Back"
NAPA AUTO PARTS Launches New Fundraising Effort to Honor, Support Men and Women of the Armed Forces
ATLANTA, July 9, 2012 /PRNewswire/ -- NAPA AUTO PARTS today announced the launch of its "Get Back and Give Back" program in support of the Intrepid Fallen Heroes Fund (IFHF), an independent not-for-profit serving United States military personnel wounded or injured in service and their families.Throughout the busy travel month of July, NAPA customers will receive up to a $25 mail-in rebate for every battery, alternator, and starter they purchase, which they can donate all or a portion of to the IFHF. Additionally, NAPA will donate $1 to the IFHF for each redeemed rebate.
To raise awareness of the fundraising effort, NAPA stores across the country will be hosting a "Black Out," where employees will trade their usual blue and yellow uniforms from July 1 – 7 and instead sport a black NAPA t-shirt with the IFHF's logo, along with the phrase, "We Believe In Heroes." Signage will also be placed throughout NAPA stores across the country. Additionally, participating locations of the over 13,000 nationwide NAPA Auto Care Repair Centers will also be promoting the "Get Back and Give Back" program.
"NAPA is proud to support the Intrepid Fallen Heroes Fund and the important work that they do for the incredible men and women of the Armed forces and their families," said Gaylord Spencer, Vice President of Marketing Strategy, NAPA AUTO PARTS. "As Americans across the country hit the road this July to visit their friends and loved ones, we encourage them to remember our troops, honoring and supporting them in whatever way they can."
For more information about "Get Back and Give Back," please visit NAPA AUTO PARTS website (napaonline.com), or (Facebook.com/NAPAKNOWHOW). To learn more about the Intrepid Fallen Heroes Fund, please visit: fallenheroesfund.org.
About NAPA AUTO PARTS
NAPA (www.napaonline.com) was founded in 1925 to meet America's growing need for an auto parts distribution system. NAPA has grown to more than 6,000 NAPA AUTO PARTS stores, 64 distribution centers with more than 400,000 part numbers in inventory and more than 13,000 NAPA AutoCare and AutoCare Collision Centers nationwide.
ABOUT INTREPID FALLEN HEROES FUND (IFHF)
The Intrepid Fallen Heroes Fund, a national leader in supporting the men and women of the United States Armed Forces and their families, has provided over $120 million in support for the families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans. The Fund most recently opened the National Intrepid Center of Excellence to support the research, diagnosis, and treatment of military personnel and veterans suffering from traumatic brain injury (TBI). The Fund is now launching a new project to build satellite TBI centers at several major military deployment bases around the country, providing more direct care to our wounded heroes in uniform.
SOURCE NAPA AUTO PARTS
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