Nalgene Outdoor and REVERB Announce Fourth Year of #RockNRefill Campaign To Reduce Plastic Waste at Summer's Most Popular Live Music Events
Estimated that more than 1.8m single-use bottles diverted from landfills and $1.1m raised for non-profit causes since #RockNRefill's launch in 2013
ROCHESTER, N.Y., May 23, 2017 /PRNewswire/ -- As the live outdoor music season kicks off this month, an ongoing partnership between Nalgene Outdoor Products, maker of reusable water bottles, and REVERB, a 501 (c)(3) nonprofit organization leading the environmental movement within the music industry, will encourage fans to enjoy a great music show while taking positive action for the environment. Various music events throughout the country will offer concertgoers opportunities to reduce plastic waste, reuse water bottles and raise funds for charitable organizations.
2017 marks the fourth consecutive year that Nalgene Outdoor has partnered with REVERB to provide engaging ways to reduce plastic waste and increase water hydration at live music events. Once again, the duo are challenging concertgoers to #RockNRefill with a donation in exchange for a custom Made-in-USA Nalgene bottle; and then, using social media, to share the many ways they make eco-conscious choices to refill, reduce and reuse at music events and in everyday life. Since its kickoff in 2013, the partnership, including #RockNRefill, has reached millions of music fans with tangible results:
- Raised more than $1,100,000 for over 50 unique environmental and social non-profit causes;
- Diverted an estimated 1,816,610 single-use plastic bottles from landfills; and
- Integrated more than 137,000 Nalgene reusable water bottles into everyday use among concertgoers.
"Our partnership with Nalgene Outdoor is a natural fit with our mission to support the environment through music," said Adam Gardner of the band GUSTER and co-founder of REVERB. "The environmental savings created by #RocknRefill are incredible, and we're excited to expand the reach of this program in 2017."
The Nalgene Made-in-USA bottles will be used by REVERB to support nonprofit fan engagement platforms championed by select musical artist partners. Fans will be able to connect with and support charitable causes by donating money in exchange for a custom Nalgene bottle at REVERB's Eco-Village at shows and festivals across the country. Thanks to REVERB's free water stations, fans will be able to "Refill Not Landfill" with Nalgene Outdoor bottles and eliminate the need for single-use water bottles.
"We make it our mission to help the end-user minimize their overall impact on the environment," said Eric Hansen, product director, Nalgene Outdoor Products. "Our #RockNRefill partnership with REVERB has been incredibly successful in reducing waste at venues across the country. Nalgene Outdoor couldn't be more proud to be a part of this green movement."
Tours, Festivals, and Venue Partners
A series of live national music tours and regional festivals and venues will encourage the #RockNRefill social marketing program and host Eco-Village stations where concertgoers can buy Nalgene bottles, refill them and learn more about #RockNRefill. Below is a sample list of artists and venues participating in this year's program. For additional updates, please visit www.nalgene.com/reverb.
- Dave Matthews, as an individual artist and as part of his Band, has worked with REVERB for over a decade to promote sustainable practices on tours and further connect fans with the environment.
- Headliners such as John Mayer, Dave Matthews, and Zac Brown Band are just a few of the shows that will feature an Eco-Village and #RockNRefill program.
- Popular annual festivals such as Cali Roots and the Forecastle Music Festival are in their second year of #RockNRefill. A new festival, the Cayuga Sound Festival, will celebrate local upstate New York musicians and the fact that Nalgene bottles are made nearby.
- Major music venues such as the Xfinity Center in Mansfield, Massachusetts, and Thompson's Point in Portland, Maine, will feature water refill stations and #RockNRefill bottles.
How to #RockNRefill
Visit www.nalgene.com/reverb for more information and an updated list of live music events. You can also tag or search #RockNRefill with Nalgene and REVERB @NalgeneOudoor (Twitter), @Nalgeneusa (Instagram), @reverbrocks(Twitter) and @reverbgreen (Instagram).
About NALGENE Outdoor
NALGENE® Outdoor Products is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the NALGENE brand. By the mid-1970s, outdoor enthusiasts had discovered the taste and odor-resistant, leak-proof and rugged properties of NALGENE's large selection of plastic containers. In response to this emerging demand, NALGENE Outdoor Products was formed and today the consumer-oriented business offers its customers a wide choice of safe, environmentally friendly, BPA- and BPS- free products that meet their lifestyle needs. For more information, contact NALGENE Consumer Products or visit www.nalgene.com.
About REVERB
REVERB is a 501(c)(3) non-profit leading the environmental movement within the music community. Founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster, REVERB creates and executes comprehensive programs for touring artists, festivals and concert venues greening music events and engaging fans to take action for the environment. REVERB has worked with over 217 major tours (Maroon 5, Jack Johnson, Alabama Shakes, Linkin Park, etc.) supporting over 4,023 environmental groups and reaching over 27 million fans across North America. www.reverb.org.
Media Contact Information:
Greer Bautz
Gray Communications
617-694-0284
[email protected]
SOURCE Nalgene Outdoor
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