NACD Launches a Distinctive New Brand Identity for Its Responsible Distribution Initiative

ARLINGTON, Va., Aug. 9 /PRNewswire-USNewswire/ -- To better serve the goals of its membership and its industry, the National Association of Chemical Distributors (NACD) is announcing the debut of a dynamic new Responsible Distribution logomark, part of a revised identity and branding strategy for both the NACD and for the Responsible Distribution initiative.

"Since Responsible Distribution is a gold standard among industrial security, safety and compliance programs," said NACD President Chris Jahn, "we knew it was time for a revised brand identity that is strong, instantly recognizable and appropriate to the initiative."

Effective immediately, the logomark will be the new graphic identity of NACD's Responsible Distribution initiative, and will be utilized across all marketing, communication and informational elements, including those of NACD member companies.

Developed by Biersma Creative, a Chicago-based branding and marketing firm, the NACD re-branding initiative was undertaken with several objectives in mind:

• Create greater awareness of Responsible Distribution through a re-conceived, re-invigorated brand logo that is unique, readily recognizable and engaging.
• Contemporize the brand identity in the minds of members, stakeholders, legislators and regulators, the media, NACD members' customers, the general public and others.
• Forge a long-term identity that's durable and classic, and translates easily across markets as the NACD grows.
• Enhance perceptions and knowledge of Responsible Distribution among industry constituents to drive membership and participation in Responsible Distribution.

About the New Logo

The Responsible Distribution logo now, more than ever, "will be a seal denoting best practices, safety and commitment to stewardship on the part of member companies who are part of the program," said Chris Jahn.

The logo was specifically designed to be readily visible at every stage of the chemical distribution process chain, as a badge of the industry-leading practices it recognizes and certifies.

To view the new logo, go to www.responsibledistribution.com.  NACD will further unveil new logomarks for NACD itself, including a special logo to identify a company as a 'proud member' or 'proud affiliate' later in August.

About Responsible Distribution

Responsible Distribution is the smart, proven resource that forward-thinking NACD members employ to make their enterprises significantly more cost-effective through improved product stewardship and the optimized safety and security of their facilities.  A key requirement of Responsible Distribution and a condition of membership in NACD is verification of members' Responsible Distribution policies and procedures by a third-party firm.

Since its inception in 1991, the program has helped NACD members ensure the health, safety, and security of employees, communities and the environment, and makes their companies more competitive for the long run.

About the NACD

The National Association of Chemical Distributors (NACD), established in 1971, is an international association of chemical distributors and their supply-chain partners. Member companies process, formulate, blend, re-package, warehouse, transport, and market these chemical products for over 750,000 customers.  Their website is at www.nacd.com.

For more information:  Matt Glaser, Director, Strategic Communications and Member Advancement

703-527-6223 x3043

[email protected]

SOURCE National Association of Chemical Distributors (NACD)