MZ Group: The twenty most potent corporate reputations in Brazil contributing US$89bn of shareholder value

Brazil - Português

Regardless of tough economic conditions some Ibovespa blue-chips are managing to buck the trend and use their reputation assets to shareholder advantage and make the intangible tangible

News provided by

MZ Group

Jul 05, 2016, 12:18 ET

SAO PAULO, July 5, 2016 /PRNewswire/ -- Reputation Dividend (www.reputationdividend.com), in association with MZ" (www.mzgroup.com), announced today the 2016 Brazil Reputation Dividend Report. This second annual report confirms that strong corporate reputations continue to underpin the value of many of Brazil's leading companies in the Bovespa Index ("Ibovespa") and in that, represent substantial economic assets.

Leading the way, the twenty companies with the most economically active reputations are commanding properties that are, individually, accounting for between 15% and 43% of their corporate value. As a group, the combined value of their reputations stood at US$89bn as at May 2016, 30% of the total market capitalization.

Position

Company

Reputation Premium

Reputation Value

(US$ million) May/16

Ambev

Klabin

Weg

Cielo

Ultrapar

Raia Drogasil

ISA CTEEP

Embraer

CCR

Lojas Americanas

Porto Seguro

BRF

Totvs

BB Seguridade

Hypermarcas

Tractebel Energia

Lojas Renner

Itaú Unibanco

BM&FBovespa

Banco Bradesco

43%

39%

37%

36%

35%

32%

31%

30%

28%

27%

24%

23%

22%

18%

15%

35,682

2,316

2,435

7,273

3,934

1,703

746

1,411

2,251

1,612

689

3,091

325

3,937

1,200

1,582

869

10,936

1,498

5,957

TOP 20 TOTAL

89,447

Commenting on the results, Simon Cole, Founding Partner of Reputation Dividend, said "although the equity market in Brazil has had to deal with unusually tough conditions a number of companies are succeeding in easing the pain and mitigating downward pressure through more effective reputation management. As a result, we are seeing them perform more like their counterparts in the S&P and FTSE where Reputation Value Management is some respects more developed".

"Our association with Reputation Dividend has evolved and we are incorporating its overall rationale for quantitative reputation analytics into Engage-x (www.engage-x.com). Engage-x provides real time information and contributes with proactive management of corporate reputation and value", commented Rodolfo Zabisky, Chairman and CEO of MZ".

Contact:
Simon Cole, Reputation Dividend, T: +44 795 642 3843, [email protected]
Rodolfo Zabisky, MZ", T: +5511 3529-3770, [email protected]

SOURCE MZ Group