My/Mo Mochi Ice Cream Celebrates First Anniversary With Expansion Into Walmart

At a time when innovation in the frozen novelty category is flat, My/Mo Mochi Ice Cream has become the hottest new item to hit the freezer aisle. Over the course of the year, the brand has revolutionized the snack space with its fun-loving and playful identity and bite-sized mochi ice cream.

Through this key retail expansion, My/Mo Mochi Ice Cream increases distribution to over 9,000 retail locations across the United States and further solidifies itself as the category leader.

"We have had a hugely positive first year, with an overwhelming response from consumers," shares Craig Berger, CEO of My/Mo Mochi Ice Cream. "Since launching, our popularity has skyrocketed and consumers nationwide are demanding our product be in their local grocers. We are thrilled to continue to answer consumer demands by making our product even more accessible through this expansion into Walmart."

Beginning in April, My/Mo Mochi Ice Cream will be available in retail packs of six in select Walmart stores nationwide.

My/Mo Mochi Ice Cream's placement in Walmart is the latest in a series of announcements from the brand. In December, My/Mo Mochi Ice Cream announced the launch of a new non-dairy and vegan line of My/Mo Mochi Cashew Cream Frozen Dessert items as well as innovation in the ice cream pint category with the launch of My/Mo Ice Cream with Mochi Bits.

About My/Mo Mochi Ice Cream
My/Mo Mochi Ice Cream is a fusion of fan favorite flavors of premium ice cream and traditional sweet rice mochi dough, giving snackers a colorful and flavorful new way to experience ice cream. Made from the very best ingredients, gluten free and rBST free, the brand's offerings range from poppable and delicious ice cream wrapped in sweet rice mochi dough to ice cream pints filled with bits of pillowy mochi dough. For more information on My/Mo Mochi Ice Cream, please visit www.mymomochi.com.

SOURCE My/Mo Mochi Ice Cream

Related Links

http://www.mymomochi.com