My Size's MySizeID™ Smart Body Measurement SDK is Now Available for iOS Devices

AIRPORT CITY, Israel, Oct. 30, 2018 /PRNewswire/ -- My Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement applications, announced today that its MySizeID™ smart body measurement software development kit ("SDK"), which management believes provides accurate measurement capabilities, is now available for integration with any iOS application. The Company has also announced an increase in compression by 30%, allowing for faster sizing recommendations.

MySizeID™ SDK, the core technology behind the Company's MySizeID™ smart body measurement application, can be embedded into any company's existing or white label mobile app and begin taking accurate body measurements within minutes. Using the MySizeID™ SDK, a retailer can empower its customers to build a fit profile of their personal body measurements that will produce size recommendations in-app for appropriate fitting apparel. 

The Company's proprietary and patent-pending algorithms utilize a smartphone's sensors, combined with anthropometric data, to accurately calculate an individual's body measurements through a few simple movements of a mobile device. Along with retail and apparel, the MySizeID™ SDK has further applications within the insurance and consumer healthcare industries that the Company is currently pursuing.

"We are pleased to make MySizeID™ SDK available for integration on iOS devices and to empower online retailers to provide their customers with a more personalized shopping experience. MySizeID™ can be easily integrated within a retailer's iOS app, providing a powerful smart measurement solution that decreases size-based returns and increases customer loyalty," said My Size CEO, Ronen Luzon. "By making the MySizeID™ SDK publicly available on iOS, we are able to expand the use of our technology within fashion and retail on a global scale, putting the technology directly into the hands of the millions of online retailers selling apparel across the world."

MySizeID™ SDK enables retailers to upload their sizing charts to the cloud, where they are compared against user measurements to recommend sizing for specific apparel items. The MySizeID™ SDK integrates seamlessly in to any iOS app to provide powerful measurement solutions without losing the look and feel of the retailer's original storefront technology. The MySizeID™ SDK will soon be available for Android devices as well.

Smartphones have become an integral tool within online retail, as 62% of smartphone users globally have made an online purchase using a mobile device within the last six months. Mobile phones play an especially important role in online retail user experience, as 40% of users will turn to a competitor after a poor mobile shopping experience. The availability of My Size Body for iOS will make MySizeID™ available to more than 700 million iPhone users worldwide.

To access the MySizeID™ SDK, please email us at [email protected].

About My Size, Inc.

My Size, Inc. (TASE: MYSZ) (NASDAQ: MYSZ) has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications including the apparel, e-commerce, DIY, shipping and parcel delivery industries. This proprietary technology is driven by several algorithms which are able to calculate and record measurements in a variety of novel ways. To learn more about My Size, please visit our website. www.mysizeid.com.

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Please click here for a demonstration of how the MySize provide full fashion solution for the retail industry.

Register here for a three months free trial with MySizeID solution in your online store 

Please click here to download MySizeID™ for iOS.

Please click here for a demonstration of how the BoxSizeID™ app works. 

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results to differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

U.S. Press Contact:

Matthew Bretzius
FischTank Marketing & PR
[email protected]

Israel Press Contact:

Yaniv Leibovich
Leibovich Media
[email protected]

SOURCE My Size Inc