"My Savings Goals" From ING DIRECT USA Makes Saving Simpler and Controlling Your Financial Future Fun

WILMINGTON, Del., May 16, 2012 /PRNewswire/ -- From taxes and insurance to sandy beach vacations and babies, there are so many life events that have big financial implications. ING DIRECT USA and Capital One today launched My Savings Goals, a tool to help Orange Savings Account(SM) and Kids Savings Account(SM) Customers plan and save for every aspect of their lives.

(Logo: http://photos.prnewswire.com/prnh/20110825/NE58106LOGO )

Getting on the Savings Journey
The new My Savings Goals tool allows Customers to easily articulate their saving aspirations by creating customized nicknames for each goal they set up. Blushing Bride? Plan for your trip down the aisle with a personalized goal named "Wedding" and determine your budget and timeline, as well as amounts for monthly, weekly or bi-weekly automatic contributions to fund the account. Your groom will be wowed by your ability to stick to a budget and allow your union to get started on the right financial foot.

Celebrate Savings
With the My Savings Goal tool, Customers can set goals, track progress and celebrate saving milestones.

In only three steps, a Customer is on his or her way:

• Step 1: Tell Us What You're Saving For – You determine what account you want funded and the goal type.
• Step 2: Calculate Your Goal – Choose how you'd like to calculate your goal by deciding either:
  • How Much Do You Need To Save? Enter the goal amount, contribution date and end date and then My Savings Goal calculates how much you need to save and how often you'll need to contribute to reach your goal.
  • When Will You Reach Your Goal? Set a goal amount, contribution date, amount to save per contribution and how often. My Savings Goal will then calculate the date the goal will be reached.
• Step 3: Track Your saving Journey – This is the fun part! See your goal countdown ticker and savings progress in a tracking graph that highlights the amount saved.

As the Customer reaches savings milestones at 25, 50, 75 and 100 percent, emails are sent to congratulate and motivate them on their saving progress points. Whether it's a new car or first home, those financial dreams can become reality by sticking to a clearly defined Savings goal.

"We want 2012 to be the year Saving becomes less of a chore and more a celebrated lifestyle," says Jim Kelly, Head of Direct Bank, ING DIRECT USA. "Empowering Customers to set goals, stay on track to reach their goals, acknowledge progress and achieve success is the ING DIRECT way. By establishing a very specific goal, we believe that Savers will be more likely to fund that account on a regular basis."

Customers can edit their Savings Goals at any time to fit the needs of their changing financial position. With ING DIRECT Orange Savings Accounts, it's possible for one Customer to set up multiple accounts with varying nicknames, goals, and how often he or she will contribute. This makes it easy to keep track of all of one's Savings goals and needs.

Orange Savings Accounts and Kids Savings Accounts let Customers save with no fees, no minimums and a great rate. Savers can electronically link to other outside bank checking accounts to transfer money securely making it easy for everyone to save.

About ING DIRECT
ING DIRECT, the nation's largest direct bank, is dedicated to inspiring Americans to become a nation of savers. Since its inception in 2000, more than 7.6 million Americans have entrusted their savings with ING DIRECT, building the bank to nearly $83.0 billion in deposits as of December 31, 2011.  ING DIRECT has developed a comprehensive social media Savers Community, including Twitter, Facebook and it's We, The Savers blog. 

ING Bank, fsb, and its subsidiaries, including ShareBuilder Corporation, have been acquired by Capital One Financial Corporation and are no longer affiliated with ING Groep N.V. ("ING"). The trademarks ING, ING DIRECT, ING Lion, and the ING Lion logo, alone or as a part of any trademark, logo, work or domain name are trademarks of ING and are used by permission.

Style note to Editors: ING DIRECT is always capitalized and never referred to as ING.

MEDIA CONTACT:
Laura DiLello, ING DIRECT USA
(302) 467-6449
[email protected]

SOURCE ING DIRECT