My Gym Takes 'The Activators' Nationwide

New Program Helps Avert Childhood Obesity

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Sep 07, 2010, 06:00 ET

LOS ANGELES, Sept. 7 /PRNewswire/ -- My Gym Entertainment has launched their newly produced comedy show, The Activators, an interactive series for preschoolers – focused solely on physical fitness. Based on the 30-year success rate of the classes and programs from My Gym Children's Fitness Center, which has over 200 locations in the United States and internationally, the show features exercises, games, sports, and dances that make fitness fun and accessible to all preschoolers, regardless of athletic ability. Created by screenwriter Gregg Lichtenstein, the show is on www.TheActivators.net with new installments rolling out over several weeks in September and October.

In addition to the web, The Activators can also be seen in an exclusive mobile video series (text ACTIVATORS to 21534), an obstacle course at the Westfield Topanga Mall (Canoga Park, CA) called "The Activator Challenge," and live shows throughout southern California. Plans for a nationwide tour will be announced in the near future.

In an effort to encourage children to develop healthy habits, My Gym is utilizing their in-gym TV network to promote a nationwide campaign called "Be an Activator!" Parents can download the "Activator Pledge" and membership card for their children, and then receive a personal video from The Activators – a unique video message for every child.

"Children today are inundated with media and are becoming more sedentary than ever before," said Lichtenstein. "So the goal was to produce a show that could exist on every platform available to them and inspire them to be active."

"The Activators are carving out their own niche in children's entertainment," said Matthew Hendison, Chief Officer, Marketing & Entertainment for My Gym Enterprises. "Their groundbreaking delivery of fitness entertainment will motivate kids to get on their feet, move around, and have tons of fun. Children have loved coming to My Gym for years, and now with the launch of The Activators, we can step up our efforts to stem the rise of childhood obesity."

About MY GYM ENTERPRISES Established in 1983, My Gym is the #1-ranking fitness center destination for children with 200 locations worldwide, including international locations in Hong Kong, France, and Brazil among others. More than 30 additional locations are planned to open worldwide in the next 12 months. My Gym combines innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children - ages 6 weeks to 13 years - by helping them acquire the skills, confidence and positive self-image needed to become healthy young adults. My Gym's award winning, structured, noncompetitive, and age-appropriate classes enhance children's overall physical development through games, music, exercise, sports, gymnastics, puppets, special rides, and fun. The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility, and social skills. The My Gym television show, "My Gym At Home" airs on BabyFirstTV, a 24/7 commercial-free channel focusing on children's development. For more information, please visit www.mygym.com.

SOURCE MY GYM ENTERPRISES