MWW Named PR Agency of Record for The Ethisphere Institute

NEW YORK, March 18, 2014 /PRNewswire/ -- As companies continue to navigate an increasingly complex and global regulatory environment, MWW (www.mww.com), one of the top five independent public relations firms, announced today that it has been named public relations agency of record for The Ethisphere® Institute, a leading international organization dedicated to the creation, advancement and sharing of best practices in business ethics, governance, anti-corruption and sustainability.

As AOR, MWW's industry-recognized corporate communications team will broaden visibility for the value created by companies who embed and embrace the highest standards of ethical policies and practices throughout their organization. MWW will also increase awareness of Ethisphere's leadership position and value proposition through an integrated mix of media relations, event management and marketing support.

"Sound ethics is at the center of brand reputation and is absolutely essential to creating trust, fostering a strong corporate culture and creating sustainable long term business success," said Michael W. Kempner, president and CEO of MWW. "Ethisphere is an incredible organization that helps set the standards that guide the creation of ethical policies and practices. Our work will aim to shine more attention than ever before on Ethisphere's work and the critical ethical issues companies are facing in a transformative business and media environment."

MWW's corporate communications team is comprised of industry specialists with deep expertise in reputation management, executive positioning, crisis communications and stakeholder engagement. MWW's work will provide value to corporations and non-profits looking to understand the importance ethics and good governance practices can have on everything from customer relationships to attracting top talent.

The MWW team will work with Ethisphere to drive value in several key areas, including increased awareness of its World's Most Ethical Companies® recognition program as a major indicator of business success and reputational value; adoption of ethics initiatives by existing and new companies; and enhanced reputational value with global business leaders, government, employees and partners.

"In MWW we have found an incredible partner that is both a best-in-class public relations agency and a company with sound ethical practices," said Tim Erblich, CEO of the Ethisphere Institute.  "MWW's counsel will be invaluable as we work with companies like Aflac, Deere, Jones Lang LaSalle, Marriott, Milliken, Realogy, and T-Mobile who are deeply committed to pushing the industry forward by constantly measuring and improving their programs and demonstrating and communicating that ethical practices are profitable business practices."

A key asset of Ethisphere is its ability to evaluate and benchmark compliance and governance programs, while honoring superior achievement through its World's Most Ethical Company recognition program. Since the program's inception in 2007, many previous best practices in ethics and compliance have become standard practice. Through MWW, Ethisphere is looking to promote lessons that can be learned from top performing honorees and advance the dialogue on emerging trends that could impact a company's ability to employ current, adaptive program management strategies in ethics.

The Ethisphere® Institute

The Ethisphere® Institute is an independent center of research, best practices and thought leadership that promotes best practices in corporate ethics and compliance and enables organizations to improve governance, mitigate risk and enhance relationships with employees, business partners, investors and the broad regulatory community. Ethisphere evaluates and benchmarks compliance and governance programs, honors superior achievement through its World's Most Ethical Company® recognition program and publishes Ethisphere Magazine. Ethisphere is also the leading provider of independent verification of corporate ethics and compliance programs that include: Ethics Inside® Certification, Compliance Leader Verification™ and Anti-Corruption Program Verification™.

About MWW

MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding. MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards.  For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com.  Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

SOURCE MWW

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