MWW Honored With Best Global Campaign For A Government Agency At 2014 Global Public Relations Summit
Stronger than the Storm Campaign Wins Gold SABRE Award and Named among World's Top-Five Global Campaigns
NEW YORK, Nov. 3, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top-five global independent public relations firms, today announced its win at The Holmes Report's Global SABRE Awards for the "Stronger than the Storm" campaign. Taking home the Gold SABRE for Best Global Campaign in the "Government Agencies" category, the campaign was also hailed as one of the top-five Global Campaigns of the Year, across all categories and industries.
MWW developed the integrated marketing campaign behind Stronger than the Storm in conjunction with the New Jersey Economic Development Authority (NJEDA) in an effort to increase tourism and visitor traffic to the Jersey Shore after the devastating effects of Superstorm Sandy. The campaign continues to receive widespread industry accolades, and was previously selected as one of The Holmes Report's list of the 50 best global campaigns.
"What began as a regional mandate to bring visitors back to the Jersey Shore has become an internationally recognized marketing communications campaign," said Michael W. Kempner, president and CEO of MWW. "Winning the Holmes Report Gold SABRE Award and being named among the top-five Global Campaigns of the Year is tremendously gratifying and humbling. Our firm's comprehensive creative program across earned, owned and paid media was a true world-class initiative."
More than 5,000 entries were submitted from around the world for the Global SABRE Awards and The Holmes Report recognized the 50 global campaigns that received the highest scores from judges at the award ceremony. The Gold SABRE Awards winners were honored on October 29, 2014, at the 3rd Global Public Relations Summit in Miami. MWW continues to celebrate a banner award season, collecting more than 60 honors since January.
About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare, LGBT marketing, research and insights, travel and visual branding.
MWW's approach to building and accelerating relevance for clients has been recognized over the years with top industry awards. Honors in 2014 include, the Global SABRE Award and SABRE Award for "North American Campaign of the Year", "PR Agency of the Year" by the PR News Platinum PR Awards, "PR Agency of the Year," by the International Business Awards as well as "Best Places to Work in New Jersey" by NJBiz and "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.
Contact: |
Mikaela Liboro |
MWW |
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213-402-1435 |
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SOURCE MWW
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