MWW Group Hires Mara Mazzoni Vice President, Digital Operations

NEW YORK, Feb. 6, 2012 /PRNewswire/ -- MWW Group (www.mww.com), one of the top ten global independent public relations firms, announced today that Mara Mazzoni has joined the firm as vice president, digital operations in Dialogue Digital, MWW's award-winning digital marketing, social media and visual branding practice.  In this role, Mazzoni will manage cross discipline teams working strategically and tactically to bring digital and social media programs to life.

Mazzoni will work closely to continue building strategic technology and platform partnerships to ensure MWW remains an industry leader in the digital space. In addition to leading digital operations, she will oversee the growth of MWW's Community Management practice and development of digital IP offerings. Mazzoni reports to Jared Hendler, executive vice president, global director of digital & creative at MWW Group.

"The lines between traditional marketing, PR and digital have blurred, requiring project management that simultaneously reaches across an array of disciplines and platforms.  Mara's demonstrated excellence in bringing innovative programs to life for world class brands will be a significant asset as our team continues to lead the industry in developing breakthrough campaigns that leverage traditional and digital channels," said Hendler. 

Prior to joining MWW Group, Mazzoni worked for Edelman Digital in New York, where she served as vice president, producer.  She played a key role in the strategic planning and execution of several major client initiatives including the launch of Unilever's Dove brand's global Facebook page, and of the first global brand Facebook pages, the first consumer packaged goods augmented reality iPhone application to use markerless tracking technology for Ben & Jerry's, and the rebranding of the American Heart Association's Go Red for Women. Before transferring to New York, Mazzoni served at Edelman Digital's Chicago office, where she led the digital launch of Fuel Up to Play 60, a joint venture between the National Dairy Council and NFL to increase physical activity and access to healthy foods in schools. In addition to Dove, Ben & Jerry's, the American Heart Association, the NDC and NFL, Mazzoni has worked for a number of other iconic brands such as Pepsi, eBay, Heinz, Johnson & Johnson, General Electric and United Airlines, among others.

MWW Group's Dialogue Digital practice consists of creative, social savvy industry specialists with deep expertise in aligning digital and traditional media to engage key stakeholders. 

Mazzoni will be based in MWW Group's New York office.  She holds a bachelor's degree in communications from Oakland University in Rochester, Michigan. 

About MWW Group

MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders.  Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."

To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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