MWW Group Adds Three to Dialogue Digital Practice

EAST RUTHERFORD, N.J. and NEW YORK, April 12, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the five largest independent public relations firms worldwide, announced today the addition of three new hires to Dialogue Digital, the company's wholly-owned digital marketing/social media group and visual branding practice. The new hires – Ben Aronson, Digital Strategist, Rebecca Barlow, Digital Programmer and Jovanna Greenidge, Dialogue Digital Assistant – bring experience in digital media and social media marketing, as well as a strong entrepreneurial spirit, to the industry-renowned team.

The expansion demonstrates the firm's continued investment in its rapidly growing Dialogue Digital practice. Today's announcement comes on the heels of the recent news that Dialogue Digital added four specialists in February. Previously, digital thought leader Jared Hendler was also appointed to the newly created position of executive vice president and global director of digital and creative services.

"Ben, Rebecca, and Jovanna all recognize the new opportunities and challenges presented in this democratized media environment and have the know-how to quickly navigate the rapidly changing online landscape to bring forth great results," said Hendler.  "Building interactive relationships is the cornerstone of business success for many of MWW Group's clients, and the diverse skill set that our team possesses will be critical as we continue to help brands to expand and build trust with their audiences through strengthening online networks."

The new additions to MWW Group's Dialogue Digital practice are:

• Ben Aronson, Digital Strategist, will help create innovative and groundbreaking strategies to help brands engage with their markets through digital and social media outlets.  Prior to joining MWW, Aronson spent four years running his own digital media agency, Tao Experience.  As seen on Fox and CNN, Aronson has also produced a variety of original content, from feature length films to online television series, and garnered national acclaim for creating Break'N Through, a young, edgy online reality competition series to uncover the top unsigned original music talent. Aronson has worked with top brands including TWIX, Sprite, Red Bull, Microsoft, Boost Mobile, Coors Light, Baja Fresh, and celebrities including The-Dream, Allison Hagendorf, Jadakiss, Ryan Leslie, Drake, and Dee Snider.  Aronson holds a B.S. in Finance and Marketing from Lehigh University and an MBA from Rutgers University.
• Rebecca Barlow, Digital Programmer, will provide social media monitoring, engagement, analysis, and programming services for the agency's consumer brands. Barlow's past experience includes analytics work with Meltwater Buzz, and additional experience working with recognized brands such as Bluefly.com, Cynthia Rowley, and Jezebel Magazine. With a blended background in communications, e-commerce and customer service, and social media sales, Barlow brings a well-rounded skill set to the Dialogue Digital team. Barlow graduated magna cum laude from The University of Georgia, where she received her B.A. in Speech Communication and a B.A. in Journalism from the university's prestigious Grady College of Journalism.
• Jovanna Greenidge, Dialogue Digital Assistant, will provide office support across the entire Digital Dialogue team, and will serve as a programmer/designer. Prior to joining MWW, Greenidge mentored disadvantaged Brooklyn youth at the D.R.E.A.M.S. YouthBuild & Young Adult Training Program while they worked to obtain their GED.  Greenidge is a graduate of St. John's University, where she received her Bachelor's degree in Journalism.

About MWW Group

MWW Group is one of the five largest independent public relations firms worldwide and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. MWW Group is a different kind of agency.  Passionate, driven, highly experienced professionals with an entrepreneurial attitude, strategic thinking and flawless execution.  At MWW Group, we're game changers, provoking new ways of thinking for ourselves and our clients.  This attitude and ability results in category re-defining campaigns and the delivery of outstanding results for our clients, exceeding their expectations and business goals.  In 2010, MWW Group was named Strategic PR Agency of the Year by The Holmes Report, Digital Firm of the Year and Team of the Year by PR News and has consistently been named one of the Top Places to Work in PR by PR News.  For more information visit www.mww.com and follow MWW Group on Facebook, Twitter and LinkedIn.

SOURCE MWW Group

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