Muzak Extends Partnership with Sports Authority

Muzak will now deliver custom music to 400+ store locations across the U.S.

FORT MILL, SC, July 7, 2011 /PRNewswire/ - Muzak, a Mood Media company and the leader in sensory branding services for business in North America, announced today that it has signed a new agreement with Sports Authority, the nation's premier full-line sporting goods retailer, extending the existing relationship.  Muzak will provide custom music to the over 460 Sports Authority and SA Elite locations. Touch, Mood Media's retail experience design team, worked closely with Sports Authority to complete an extensive brand discovery process and develop custom music programs that perfectly reflect Sports Authority's personality and passionate customer base. The new Sports Authority program focuses on creating a positive, energetic experience with a mix of R&B, adult pop and indie pop, featuring artists such as Maroon 5, Sara Bareilles and Cee-Lo Green.

To further realize a fully integrated in-store media strategy, Touch also partnered with Sports Authority to create and implement a promotional music download campaign to support the launch of the SA Elite brand, and introduced a sound system redesign initiative to ensure the optimal realization of the new concept.

"The SA Elite program has a stylish, innovative sound with electro, lounge and indie rock and pop, including artists like La Roux, MSTRKRFT and Tokyo Police Club," said Jeff Schumacher, Executive Vice President and Chief Marketing Officer for Sports Authority. "Our goal was to create an unparalleled shopping experience, and a relevant, targeted custom music and video program which are cornerstone to our success."

"We are excited to extend our creative partnership with Sports Authority and support its launch and expansion of SA Elite.  We love to collaborate with our clients and help them take full advantage of the power of their brands through an integrated in-store media approach.  From the creative expertise of Touch to our A/V systems expertise and national installation and support, no one else in the industry is positioned to provide such comprehensive support." said Lorne Abony, Chairman and CEO of Mood Media Corporation.

About Muzak

For more than 75 years, Muzak has been at the forefront of the sensory branding industry. By acquiring, designing and delivering rich media-based solutions to clients worldwide, our services reach more than 100 million people every day. Through more than 165 sales and service offices, Muzak designs, delivers and installs custom music, voice messaging, digital signage networks, leading drive-thru equipment and professional sound systems to a variety of clients in the retail, hospitality, communications, financial services and restaurant industries.

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine, is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood Media Corporation's products and services reach 150 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.

About Sports Authority

Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel. Sports Authority operates 462 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd. The company's e-commerce website is located at www.sportsauthority.com.

SOURCE Mood Media Corporation

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