Mutual of Omaha to Launch Third Annual Aha Moment Tour Seeking 'Aha Moments' Across America

OMAHA, Neb., March 1, 2011 /PRNewswire/ -- For the third consecutive year, Mutual of Omaha's aha moment tour is traveling to 25 new cities across America to collect more real aha moments from real people.

For the past two years, the tour has captured more than 2,000 people sharing their aha moments on camera, with the videos being posted to the campaign website at www.mutualofomaha.com/aha.  Each tour culminates in a month-long online public vote to determine which stories will be featured in Mutual of Omaha's nationwide television advertising campaign.  Nearly 30 commercials have been produced and aired since the campaign's inception in 2009.

The aha moments will be recorded in Mutual of Omaha's custom 34' Airstream mobile television studio.  Participants who share their personal aha moments during the 25-city tour may be featured in new 30-second television ads, which will begin airing in spring 2012.

The tour will kick off in Waco, Texas, May 9-10 and will visit 25 cities in 25 states, traveling more than 7,800 miles through mid-September.  The complete tour cities and schedule are as follows:

Exact tour stop locations in each city will be announced shortly.  Individuals may simply stop by the trailer from 11 a.m. to 7 p.m. each day to share their story of hope, inspiration, life and meaning.  Additionally, appointments to share an aha moment will soon be available via the campaign website.  In the meantime, requests for appointments can be sent to [email protected].

The aha moment campaign was created to support Mutual of Omaha's mission to offer insurance, retirement, banking and investment products that can help people insure the possibilities that come with the life changes which often result from aha moments.

Mutual of Omaha kicked off its sponsorship of life's aha moments with a national advertising campaign, a website devoted to aha moments and a robust online community via Facebook, Twitter and various other social networks.  The stories collected over the coming months will be shared at http://www.mutualofomaha.com/aha.

Mutual of Omaha, proud sponsor of life's aha moments, is a full-service, multi-line organization providing insurance, retirement, banking and investment products for individuals, businesses and groups throughout the United States.  For more information about Mutual of Omaha, visit http://www.mutualofomaha.com.

About Mutual of Omaha

Mutual of Omaha, proud sponsor of life's aha moments(SM), is a full-service, multi-line organization providing insurance, banking and financial products for individuals, businesses and groups throughout the United States.  For more information about Mutual of Omaha, visit www.mutualofomaha.com.

SOURCE Mutual of Omaha