Music Market to Grow by USD 184.69 Billion (2025-2029), Boosted by Growing Digital Music Adoption, AI Driving Market Transformation - Technavio

NEW YORK, Feb. 7, 2025 /PRNewswire/ -- Report with the AI impact on market trends - The global music market size is estimated to grow by USD 184.69 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  18.1%  during the forecast period. Increasing adoption of digital music is driving market growth, with a trend towards increase in mergers and acquisitions and strategic alliances among vendors and entry of new players. However, illegal downloads and piracy  poses a challenge. Key market players include Amazon.com Inc., Apple Inc., Bertelsmann SE and Co. KGaA, Curb Records Inc., Deezer SA, Kobalt Music Group Ltd., NORTHERN MUSIC Co. Ltd., Pioneer Music Co., Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Tencent Music Entertainment Group, THEME MUSIC Co. Pvt. Ltd., TIDAL, Universal Music Group N.V., Vivendi SE, Warner Music Group Corp., Yamaha Corp., YouTube, and Zee Entertainment Enterprises Ltd..

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Market Driver

The Music Industry is experiencing a significant shift with the rise of digital platforms. Youtube Music, Apple Music, Tencent Music, Wynk Music, and Spotify lead the Music Streaming Services market. Bollywood and artists like DIVINE and Naezy are trending on YouTube. Recording industry giants like Sony Music and Saregama collaborate with tech companies for internationalization. Businesses leverage Intelligent Devices and Digital Platforms for Live business, Podcasts, and Playlist Customization. Nielsen reports show Millennials prefer streaming services over traditional methods. Strategic Alliances between Music Industry players and tech companies, like PTZ Camera Series and Video Switchers manufacturers, provide innovative solutions. Rights Management, Customer Billing, and Royalty Administration are crucial for Record Companies and Record Labels. Financial Times forecasts an exponential trend in digital economy sectors, including Music Streaming Services and Podcasts. Consumer attitudes towards music consumption continue to evolve with mobile broadband connections and smartphone users. Apple Music, Amazon Music, and Napster offer in-app purchases and downloads. Companies adopt modeling and bottom-up approaches for forecasting techniques using S-curve functions and exponential trend smoothing. Despacito by Luis Fonsi and Ed Sheeran's Shape of You were top hits in 2017. Trade associations and statistical offices monitor exchange rates and trends in the Music Industry. 

The Music Market is witnessing intense competition among numerous global and regional vendors, each offering unique products. Vendors are implementing new strategies, such as collaborating with technology providers, to maintain their market positions. They are also partnering with each other for business expansions via new distribution channels. Mergers and acquisitions, as well as strategic alliances, have become common, with service providers aiming to expand their reach and customer base. Investments in joint ventures and acquisitions enable providers to capture a significant share of the global online streaming services market and establish a presence in new regions. 

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Market Challenges

• The Music Market faces various challenges in the current business landscape. Traditional players like Bollywood and Recording industry compete with Digital Platforms such as YouTube Music, Apple Music, Tencent Music, Wynk Music, and Spotify. Artists like DIVINE and Naezy from India and international stars like Lauv are leveraging platforms like YouTube and social networking sites to reach their audience. Intelligent Devices and Smartphones are driving the growth of Music Streaming Services. Nielsen reports show that Millennials prefer digital platforms for music consumption. Businesses need to adopt strategic alliances and model/bottom-up approaches to cater to this market. Rights Management, Customer Billing, and Royalty Administration are crucial for Record Companies and Record Labels. Financial Times forecasts an exponential trend in the digital economy, with mobile apps and desktop applications leading the way. The Music Industry is internationalizing, with the Royal Opera House and other cultural institutions exploring digital platforms. Podcasts, Playlist Customization, and Song Recommendations are the new trends. Live business, PTZ Camera Series, Video Switchers, Wireless Video Transmitters, and Sky Wire Broadcast are essential for broadcasters. Understanding consumer attitudes, exchange rates, and forecasting techniques like the S-curve function and exponential trend smoothing are vital for businesses in this sector. Rights management, customer billing, and royalty administration are crucial for businesses in the Music Market. Companies like Sony Music, SoundExchange, Napster, Rimas Publishing, and the App Store are leading the way in this digital economy. The Music Community is evolving, with in-app purchases, downloads, and streaming services shaping consumer behavior. The Games Industry and social networking sites are also impacting music consumption. The level of digitization, consumer attitudes, and exchange rates are key factors to consider. In conclusion, the Music Market is undergoing significant changes, with digital platforms, intelligent devices, and consumer behavior driving the growth. Businesses need to adapt to these changes and leverage strategic alliances, model/bottom-up approaches, and business intelligence to succeed.
• The music industry faces a significant challenge from piracy, particularly in countries where copyright laws are not strictly enforced. For instance, in Europe, only a few nations like the UK, France, and Germany have effective piracy regulations. In contrast, countries such as Portugal, the Netherlands, and Spain experience high levels of copyright infringement. Some jurisdictions even permit downloading copyrighted works for personal use, like in Switzerland. However, uploading files for torrenting remains illegal. The music industry's transition to digital formats further complicates piracy control efforts.

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Segment Overview 

This music market report extensively covers market segmentation by 

• End-user
• Individual
• Commercial
• Source
• Recording
• Live
• Others
• Geography
• North America
• Europe
• APAC
• South America
• Middle East And Africa

1.1 Individual-  The individual segment is poised for dominance in the global music market due to advancements in network infrastructure. Lower costs of Internet services and access to music streaming on mobile devices have led to a rise in mobile data traffic, primarily driven by 4G and 5G services. This growth in mobile data traffic positively influences the expansion of the global music market. Telecommunication standards like 4G and 5G enable users to access high-quality music from anywhere, anytime. Free music streaming services cater to budget-conscious individuals, while paid subscriptions cater to those with a strong preference for specific genres, artists, or songs. The availability of affordable smartphones, such as OPPO and Xiaomi, expands the subscriber base for music streaming, thereby fueling the growth of the individual segment and the global music market.

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Research Analysis

The Music Market is a dynamic and ever-evolving industry, encompassing various sectors such as Bollywood, Recording industry, Live business, and more. Digital Platforms like Youtube Music and Apple Music, and Chinese giants Tencent Music and Wynk Music, dominate the Music Streaming Services scene. Intelligent Devices and Digital Platforms have disrupted traditional Music Industry models with their on-demand offerings, including websites, mobile apps, and desktop applications. Artists from all corners of the world, including India's DIVINE and Naezy, have leveraged these platforms to reach global audiences. Internationalization and the Music Community continue to blur geographical boundaries. The digital economy thrives with in-app purchases, downloads, and model/bottom-up approaches. Social networking and the Games Industry further expand music's reach, while Playlist Customization adds a personal touch. The App Store is a hub for innovation, with new features and services continually emerging.

Market Research Overview

The Music Market is a dynamic and ever-evolving industry, fueled by the passion of artists and the demand of audiences worldwide. Digital Platforms like Youtube Music and Apple Music have revolutionized music consumption, allowing on-demand access to millions of songs and videos. Bollywood and other music genres from around the world continue to captivate audiences, driving growth in the Recording industry. The Live business thrives with the help of Intelligent Devices and Smart Devices, enabling high-quality streaming and experiences. Digital Platforms offer Playlist Customization and Song Recommendations, catering to the unique preferences of Millennials and music enthusiasts. Businesses like Nielsen provide valuable insights into the Music Industry through Business Intelligence and Rights Management. Strategic Alliances between Recording Companies and Record Labels, such as Sony Music and SoundExchange, ensure fair Customer Billing and Royalty Administration. The Internationalization of the Music Community has led to the rise of artists like DIVINE, Naezy, Lauv, and Ed Sheeran, who have gained global recognition through Digital Platforms. The Music Industry continues to adapt to the Digital Economy, with forecasts predicting exponential growth in mobile app downloads, in-app purchases, and mobile broadband connections. The use of forecasting techniques like the S-curve function and exponential trend smoothing helps businesses understand the level of digitization and consumer attitudes. Trade associations and Statistical Offices play a crucial role in shaping the future of the Music Market. The Games Industry and Social Networking also contribute to the growth of the Music Market, with the App Store hosting a plethora of music-related apps and desktop applications. The Music Market is a complex ecosystem, involving various players like Tencent Music, Wynk Music, Spotify, Tencent Music Entertainment, Amazon Music, and Napster, among others. Publishers like Rimas Publishing and financial institutions like the Financial Times also play a significant role in the industry. The Music Market is constantly evolving, with new technologies like PTZ Camera Series, Video Switchers, Wireless Video Transmitters, and Sky Wire Broadcast shaping the future of live music experiences. The industry continues to adapt to the changing landscape, ensuring that music remains an integral part of our lives.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• End-user
• Individual
• Commercial
• Source
• Recording
• Live
• Others
• Geography
• North America
• Europe
• APAC
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio