Music Icon Reba Joins the Fight to "Outnumber Hunger"
General Mills, Big Machine Label Group and Feeding America kick off year four of campaign aimed at fighting hunger in America
MINNEAPOLIS, March 20, 2015 /PRNewswire/ -- General Mills, Big Machine Label Group (BMLG) and Feeding America® today announced the launch of its fourth annual Outnumber Hunger campaign, which has helped secure more than 35 million meals to people facing hunger in America. This spring, superstar entertainer Reba will be the face of the initiative to help raise awareness of the 49 million individuals struggling with hunger in America and will kick off the campaign with a special concert event, "Reba and Friends Outnumber Hunger," featuring songs from her forthcoming album LOVE SOMEBODY.
"I was raised to treat others with compassion. Knowing that one in six Americans struggle with hunger means my fans and people I see every day need help," said Reba. "The Outnumber Hunger campaign is such a simple way to help your neighbors, so how could you not? I'm so proud to lead the charge with Big Machine Label Group, General Mills and Feeding America."
Starting in April, Reba and other talented BMLG artists will be featured on more than 60 million General Mills packages, including Cheerios, Pillsbury, Yoplait and Nature Valley. Through Jan. 31, 2016, individuals can help Feeding America secure five meals for their local food bank, for each General Mills product code entered at OutnumberHunger.com.
"As a leading food company in the United States, we have a responsibility to do what we can to support the one in six Americans who may not know where their next meal is going to come from," said Shawn O'Grady, senior vice president, General Mills. "We are excited to partner with Reba, Big Machine Label Group and Feeding America to bring attention to the issue of hunger in America and provide meals to those who turn to their local food bank for help."
General Mills is a Feeding America Leadership Partner and has worked with its network of food banks for more than 30 years. Over the last ten years, General Mills has donated nearly 230 million pounds of food to Feeding America.
"Many people do not know that hunger exists in America, but there are people struggling with hunger in every single county in our country. Food insecure people do not have regular access to enough food for a healthy, active life. These families, employees, veterans and seniors are the people Feeding America serves. Programs like Outnumber Hunger are shining a light on this issue and giving us the support we need to serve people in need in communities across the country," said Bob Aiken, CEO, Feeding America.
In conjunction with the 2015 program launch, Reba will headline a special "Reba and Friends Outnumber Hunger" concert event with music from her new album LOVE SOMEBODY, due out April 14 on Nash Icon Records and marking her first new music in five years. Music fans nationwide can experience the concert—which also includes performances by Tim McGraw, Rascal Flatts, Florida Georgia Line, Eli Young Band and Maddie & Tae—beginning with televised broadcasts on local Gannett affiliates starting April 17. The concert will also air April 18 on CMT, as well as through an exclusive radio broadcast featured on iHeartMedia Country stations across the nation and via the iHeartRadio app. Visit OutnumberHunger.com for local listings.
"The Big Machine Label Group and our artists are honored to join General Mills and Feeding America for the fourth year of the Outnumber Hunger campaign," said Scott Borchetta, president & CEO, BMLG. "We are passionate about fighting hunger across the U.S. and making a difference in the lives of the 49 million people who struggle with getting access to enough food."
For more information and to enter codes visit OutnumberHunger.com.
About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.
About Big Machine Label Group
The Big Machine Label Group is led by President and CEO Scott Borchetta and encompasses Big Machine Records, The Valory Music Co., Republic Nashville, Dot Records, NASH Icon Records and publishing company Big Machine Music. BMLG's current artist roster includes superstars Taylor Swift, Rascal Flatts, Tim McGraw, Reba, The Band Perry, Florida Georgia Line, Martina McBride and Ronnie Dunn; chart-topping acts Brantley Gilbert, Justin Moore, Thomas Rhett and Eli Young Band; legendary group The Mavericks as well as hot newcomers Maddie & Tae, Cassadee Pope, RaeLynn, The Cadillac Three, Danielle Bradbery, Laura Bell Bundy, Lauren Jenkins, A Thousand Horses, Levi Hummon, Drake White and Seth Alley, in addition to a Country tribute to rockers Motley Crue, soundtracks for ABC's hit drama "NASHVILLE," and the soundtrack for Glen Campbell: I'll Be Me. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Awards and People's Choice Awards accolades as well as Oscar, Brit Award and JUNO Award nominations. In 2012 BMLG rejuvenated its publishing arm with Big Machine Music, which has created a joint venture with Lukasz "Dr. Luke" Gottwald's Prescription Songs, allowing the two companies to co-publish songwriters and artists whose unique talents translate across genres. Big Machine was also the first-ever label to align with terrestrial radio for performance royalty rights. BMLG continues to have a strong presence in auto racing as the secondary sponsor of NASCAR's Brickyard 400 at Indianapolis Motor Speedway, powered by BigMachineRecords.com as well as the 2014 12 Hours of Sebring winner Marino Franchitti and back to back Indy 500 wins with Dan Wheldon and Dario Franchitti in 2011 & 2012, respectively. Current Big Machine racing drivers also include 2013 Indy 500 winner Tony Kanaan and 2013 Indy Light champion Sage Karam. www.bigmachinelabelgroup.com.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
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SOURCE General Mills
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