Music And Style Icon Kelly Rowland Named As New Caress Fabulista
Rowland Shares how fragrance can put a fresh new spin on the everyday-starting in the shower
ENGLEWOOD CLIFFS, N.J., March 26, 2014 /PRNewswire/ -- Kelly Rowland, award-winning singer and style icon, has been named one of this year's new Caress® Fabulistas. The team of top beauty and style mavens will show women everywhere how fragrance can inspire them to enjoy everyday experiences in a fresh new way. Rowland is sharing how to put a fresh spin on everything from beauty to style to music and more, all to celebrate the launch of the new Caress® Fresh Body Wash Collection that brings freshness and features revitalizing fine fragrances.
"As an artist, I am always looking for inspiration and to find the beauty in all that surrounds me. For me, it starts in the shower with a great fragrance that gets me in the right frame of mind and sets the mood for my day," said Rowland. "That is why I am so excited to team up with Caress®. The new Caress® Emerald Rush™ Body Wash is my current must-have because its scents of Lush Gardenia & White Tea are so uplifting–it revitalizes me every time I use it and I want women to experience the same thing!"
The Caress Fabulistas will also include Adriana Castro, who is a handbag designer, style trendsetter and founder of El Diario de la Moda. Rowland and Castro will share seasonal style look books, plus tips and videos with fresh, on-trend beauty and style inspirations all year on the Caress® Facebook page.
"We are thrilled to partner with Kelly Rowland and Adriana Castro–they are two renowned style mavens who will encourage women to put a fresh twist on their everyday," said Jennifer Bremner, Skin Cleansing Brand Building Director, Unilever. "Plus, with the fresh and revitalizing fine fragrance of the new Caress® Fresh Body Wash Collection, women can be inspired to start every day feeling fabulous."
About the NEW Caress® Fresh Collection:
The new Caress® Fresh Collection body washes infuse freshness like never before with fine fragrances created by top experts at fragrance houses, Givaudan & Firmenich. The Fresh Collection features three revitalizing, fresh scents that linger on skin: Caress® Emerald Rush™ Body Wash and Beauty Bar infused with Lush Gardenia & White Tea Essence; Caress® Aqua Sparkle™ Body Wash infused with Lilac Blossom & Aquamarine Essence; Caress® Juicy Escape™ Body Wash infused with Sun Kissed Lily & Pink Grapefruit Essence.
For more information on Caress® or the Caress® Fabulistas, visit www.Facebook.com/Caress.
About Caress®
Caress®, the beauty brand known for products that give women gorgeous skin that they will want to flaunt, offers an exceptional variety of beauty bars and body washes with both supreme moisturization and exquisite fragrances so women can have it all in one. A global Unilever brand and trusted name for more than 30 years, Caress is available in food, drug, mass outlet, club and value stores nationwide. Visit www.caressskin.com for more information.
About Unilever North America
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.
Contact: Emily Martin
Weber Shandwick
212-445-8170
[email protected]
SOURCE Caress
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