Muscular Dystrophy Association Expands ALC Relationship

PRINCETON, N.J., April 10, 2019 /PRNewswire/ -- ALC, a recognized leader in first-party data solutions for marketers, has assumed data management for the Muscular Dystrophy Association (MDA), expanding a relationship that began in 2018 with the selection of ALC as MDA's data acquisition partner. Having demonstrated its ability to find high-value donors for MDA, ALC will now manage and monetize the donor file as part of a cohesive revenue-generation strategy.

Founded in 1950, MDA (www.mda.org) is committed to transforming the lives of people affected by muscular dystrophy, ALS, and related neuromuscular diseases through innovations in science and innovations in care. Famous for its annual MDA Jerry Lewis telethon, which ran for more than 50 years, the organization has not only played a pivotal role in raising awareness but also built a universe of more than 190,000 donors. Its supporters are affluent, family oriented, and compassionate, with an average age of 69 and above-average income. In addition to offering access to responsive donors for use by other nonprofits, the donor file includes demographics and lifestyle interests that make these prospects extremely attractive for marketers across a wide range of industries – merchandise, health/fitness, insurance, finance, travel, and more. ALC will offer access to data enhancement, custom modeling, and cooperative data to develop a prime prospect audience for nearly every marketer.

"ALC has lived up to its promises and reputation as a data acquisition partner," said Tyler Cunningham, MDA's chief marketing officer. "We are excited about adding data management to the partnership and look forward to new opportunities to expand revenue in order to fund more research, save lives, and provide support to individuals and families affected by these devastating diseases."

About ALC

Founded in 1978, ALC has grown to become one of the industry's leading privately held first-party data solutions.  Headquartered in Princeton, New Jersey — and with offices across the United States — the company enables its roster of clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of marketing information.

SOURCE ALC