Muscle Milk® to Provide Up To $250,000 to High School Athletic Programs in Need

BENICIA, Calif., May 21, 2012 /PRNewswire/ -- CytoSport™, the largest sports nutrition company in the U.S. and maker of Muscle Milk®, announced today the launch of the Muscle Milk® Recovery Grant Program which will provide up to $250,000 in grants to help rebuild and revitalize high school athletic programs around the country.  Submissions for high school programs will be accepted on the Muscle Milk Facebook page (www.facebook.com/musclemilk) starting May 21 through November 30, 2012.  

(Logo: http://photos.prnewswire.com/prnh/20120521/LA10719LOGO)

"High school athletic programs are critical to the overall development of student-athletes, and we are dedicated to helping them succeed," said CytoSport™ Chief Marketing Officer Nikki Brown.  "The Muscle Milk Recovery Grant Program is a great way we can provide financial resources to programs in need in local communities around the country."       

Grants will be awarded up to $25,000 per submission to programs that show a financial hardship outlined in the application process.  Applicants must be at least 14 years old and can nominate the high school of their choice on the Muscle Milk Facebook page (www.facebook.com/musclemilk) where they will be required to submit a written statement outlining their program's needs, provide photos that support their request and will have the option to upload a video link to help further tell their story.   

Applications will be accepted through November 30, 2012 and recipient programs will be selected in January 2013.

In conjunction with the launch of the Muscle Milk® Recovery Grant Program, Muscle Milk® will also launch limited time packaging that includes a red, white and blue theme.  A portion of sales from the patriotic packaging will go toward funding the Recovery Grant Program.      

For more information on the Muscle Milk® Recovery Grant Program, please visit www.facebook.com/musclemilk.

ABOUT Muscle Milk

Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport™, the maker of Muscle Milk®, is the largest sport nutrition protein beverage company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.

Media Contact:
Brittany Cranston
Fingerprint Communications
504.234.9077
[email protected]

SOURCE Muscle Milk

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