mun2 GM, Diana Mogollon to Discuss Strategy for New, Original Programming Targeting Young, Bi-cultural Latinos at the 11th Annual Horowitz Multicultural Media Forum

NEW YORK, March 14, 2011 /PRNewswire/ -- Diana Mogollon, General Manager for mun2, the lifestyle cable TV network targeting young bi-cultural Latinos, will share the "thinking" behind the service's decision to present eight (8) original program series, in an exclusive one-on-one interview with Multichannel News' Editor-in-Chief, Mark Robichaux.

The new mun2 series offer music, sports lifestyle, reality and a unique melding of dramas and traditional telenovelas, which Mogollon refers to as "dramelas".

The "keynote interview" will take place this Wednesday morning, March 16th, before an audience of 300 attendees at the Multicultural Media Forum presented by leading research firm Horowitz Associates, Inc.

"We are excited that Ms. Mogollon will be discussing this topic. It is clear that mun2 is an industry leader with this audience, and we applaud them for taking on the current challenge of serving the entertainment interests of young Latinos," said Horowitz Associates founder, Howard Horowitz.

Ms. Mogollon added, "I am really very proud of what we are doing at mun2 and I am excited to talk about this fresh slate of new original content that is revved up with music, reality and, scripted series filled with break-out talent, sports superstars and popular celebrities!"

The Forum's robust agenda has three industry-related tracks: Research, Programming, and Advertising.  The keynote interview featuring the mun2 General Manager will introduce the programming segment of the agenda at 10:15 am.

This half-day Forum (8 am to 1 pm) has become a signature multicultural Spring-time event. The Forum is produced for Horowitz Associates by New York's Schramm Marketing Group. Sponsorship sales are handled by HispanicAd.com. Creative support is provided by Ember Media.

To register, please visit: www.multiculturalmediaforum.com or contact Amanda Schiavo: (914) 834-5999, [email protected]. On-site registration is also available on Wednesday.  Doors open at 8 am.

About: mun2: mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to 36 million households, and is a part of the Telemundo Communications Group, a division of NBCUniversal.

SOURCE Horowitz Associates, Inc.

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