MultiVu Video Feed: PRINGLES(R) XTREME AND CELEBRITY TV HOST JAKE SASSEVILLE SET THE GUINNESS RECORD FOR THE LARGEST CAN DRUM ENSEMBLE

News provided by

Procter and Gamble

Oct 11, 2010, 10:30 ET

Pringles Xtreme and celebrity TV host Jake Sasseville teamed up to break a Guinness World Record(R) for the "Largest Can Drum Ensemble," using Pringles Xtreme cans during the Pringles Xtreme Campus Tour at Central Michigan University (CMU). For this attempt, Jake Sasseville, host of the hit late-night TV show "Late Night Republic," asked students at CMU to help him shatter this world record for the largest can drum ensemble with a noise so loud it could be heard across the country!

Members from the Campus Tour Staff handed out free cans of Pringles Xtreme for students to use to break the record and Jake asked students to raise their cans and drum as loud as they could to build momentum and excitement before the scheduled We The Kings concert.

Pringles Xtreme is the proud Title Sponsor of the Pringles Xtreme Campus Tour, during which Jake will hit the road this fall with We The Kings and J. Cole, visiting 18 campuses across the country. Visit http://www.latenightrepublic.com/campustour/ for a full list of tour stops.

    SATELLITE FEED:
    Monday, October 11th, 2010
    2:00 PM - 2:15 PM ET
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NEWS: Pringles and Celebrity TV host Jake Sasseville shatter Guinness World Record(R) with Help from Students at Central Michigan University.

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at: http://multivu.prnewswire.com/broadcast/46452/consumer.html

    SOUNDBITES:
    * Jake Sasseville, Celebrity TV host
    * Sara Wilcox, Guinness Adjudicator

    B-ROLL INCLUDES:
    * Pringles Xtreme tent
    * Pringles Xtreme can
    * Samplers distributing Xtreme cans to students
    * Jake Sasseville on stage
    * Students' hands tapping on Pringles Xtreme cans
    * Guinness judge presenting certificate of completion to Jake

VIDEO PROVIDED BY: Procter and Gamble

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

SOURCE Procter and Gamble

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