Multiple Ways to Have Fun With Pringles(R); Pringles Announces New Multigrain Crisps

Pringles Multigrain teams up with Celebrity Chef Tyler Florence and Share Our Strength(R) to give consumers a tasty way to give back with "U Taste. We Donate" initiative

News provided by

Procter & Gamble

Apr 15, 2010, 09:07 ET

CINCINNATI, April 15 /PRNewswire-FirstCall/ -- Pringles, America's favorite stacked potato crisp, introduces consumers to new Pringles Multigrain, a surprisingly tasty twist on multigrain snacks. As the latest addition to the Pringles family, Pringles Multigrain is packed with multigrain flavor and crunch and comes in three mouth-watering varieties: Truly Original, Creamy Ranch and Cheesy Cheddar. As part of the nationwide rollout, Pringles and Celebrity Chef Tyler Florence are working together to make it easy for consumers to also make a difference while trying new Pringles Multigrain with the "U Taste. We Donate" campaign. Enter the UPC code from any can of Pringles Multigrain between March 15 through June 30, 2010 at www.PringlesMultigrain.com and Pringles will donate one dollar (with a total donation of up to $100,000) to Share Our Strength®, the leading organization working to end childhood hunger in America.

"New Pringles Multigrain succeeds in giving consumers a multigrain snack that actually tastes great," said Bryan Hamilton, Pringles brand manager. "Just one taste and you'll never think of multigrain snacks the same again."

To encourage consumers to explore this delicious new world of multigrain taste and participate in "U Taste. We Donate", Tyler will also be sharing new recipes for great pairings with each Pringles Multigrain flavor at www.PringlesMultigrain.com. "I love the idea and passion behind the Pringles Multigrain 'U Taste. We Donate' campaign to benefit Share Our Strength," said Tyler Florence. "The program is so easy for consumers to make a difference, simply by entering Pringles Multigrain UPC codes online to help this great cause."

Last year nearly 17 million children in America – that's almost one in four – faced hunger at some point. "We thank Pringles for their dedication to our initiatives. Share Our Strength's mission is to make ending childhood hunger in our country a reality. Programs like Pringles Multigrain 'U Taste. We Donate' move us even closer to our goal," said Pat Nicklin, Managing Director of Share Our Strength.

Pringles Multigrain crisps are available at US mass, grocery and drug retailers. Please visit www.PringlesMultigrain.com for more information about Pringles, the "U Taste. We Donate" campaign, or to enter UPC codes online.

About Pringles®

Over the last 40 years, consumers are "loud in love" for Pringles … the can, its unique shape that cradles the mouth, that crunch, and the crisps' unique taste and texture. Over the years, the love of Pringles has spread around the world and it is now available in over 140 countries. For more information on Pringles, visit www.Pringles.com.

About Procter & Gamble (NYSE: PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Share Our Strength

Share Our Strength® is the leading national organization working to make sure no kid in America grows up hungry. By weaving together a net of community groups, activists and food programs, Share Our Strength catches children at risk of hunger and ensures they have nutritious food where they live, learn and play. Working closely with the culinary industry, Share Our Strength creates engaging, pioneering programs like Share Our Strength's Taste of the Nation®, the nation's premier culinary benefit; Share Our Strength's Great American Bake Sale®, a national grassroots effort; Share Our Strength's A Tasteful Pursuit®, a touring dinner series; Share Our Strength's Great American Dine Out®, a week-long program involving thousands of restaurants nationwide; and Share Our Strength's Operation Frontline®, a cooking-based nutrition education program. Visit Strength.org and learn more about our goal of ending childhood hunger in America by 2015.

SOURCE Procter & Gamble