Multicultural Communities a Key Focus of Upcoming Media Forum; Telemundo's Abud to Deliver Keynote

NEW YORK, Feb. 23, 2012 /PRNewswire/ -- Manuel Abud, President of Telemundo Station Group, will deliver the keynote address at the 12^th Annual Multicultural Media for Multicultural America Forum on March 21, 2012 at New York's Marriott Marquis. 

(Logo: http://photos.prnewswire.com/prnh/20100224/NY60102LOGO )

The Forum's theme this year is "The Power of Community": how the concept of community impacts programming, marketing, and advertising geared toward America's new multicultural audiences—the new "general market."

Veteran Telemundo exec Abud will discuss the network's commitment to developing compelling content not only at the national, but also at the local level—a strategy that simultaneously empowers Latino communities and strengthens Telemundo's ties at the community level.

Other confirmed speakers include Tim Boell, Group Head of Distribution, Asia TV USA; Jorge Consuegra, Principal of Fearless Multicultural; Lorraine Cortés-Vázquez, EVP, Multicultural Markets & Engagement, AARP; Todd Cunningham, SVP, Strategic Insights and Research, Viacom Media Networks; Ed Gordon, Senior Director, Distribution and Audience Research, ESPN; Dr. Justin Ku, Co-Founder & Chairman, Blue Ocean Network; Rubén Mendiola, the recently-appointed VP & General Manager of Multicultural Video Services for Comcast; Melvin Perez, President of MGM Networks Latin America; David Saldarriaga, Director, Marketing & Sales, Charter; Jaime Vasquez, VP, Consumer Marketing, Cricket Communications; and Michelle Webb, Executive Director, Content Acquisition & Programming, Verizon FiOS.

Adriana Waterston, VP, Marketing and Business Development at Horowitz Associates, Inc. will present findings from three studies including the brand-new Viewing the Viewer: A Videography of TV Households.  The study reveals shifts in media consumption as traditional TVs get bigger and smarter, while alternative and mobile platforms provide expanded opportunities to watch and interact with content.  Two key segments of viewers emerge—"Curators" and "Spectators."

"Spectators are traditionalists," explains Waterston.  "They still enjoy the 'lean-back' TV experience.  They may have shows that are favorites, but will often just watch whatever is on.  Despite the hype about cord-cutting, there are still many spectators out there.

"Curators curate their own personalized TV experience using the DVR, VOD, and new alternative platforms.  Because their favorite content is always available, they can filter out what's less desirable.  This, in turn, makes curators more invested than ever in their favorite television brands."

For more about the research, visit: www.multiculturalmediaforum.com/presentation.

To register or for information, visit: www.multiculturalmediaforum.com or contact Stephanie Wong, (914) 834-5999, [email protected].   Through February 24, the early bird registration rate is $249.

SOURCE Horowitz Associates, Inc.

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