Multicable Selects CodecSys™ to Launch Over-the-Top (OTT) Service

MEXICO CITY, Sept. 22, 2011 /PRNewswire/ -- Broadcast International (BCST.OB), announced today that Multicable, a leading cable and Internet Service Provider in Mexico, has selected CodecSys from Broadcast International as the core platform to launch its Over-the-Top Video Programming Service.  

Multicable currently delivers 92 channels of both linear and non-linear content through its traditional cable service.  With CodecSys, Multicable will extend its service to deliver broadcast quality content to PC's and mobile devices.  Additionally, the company will expand its line-up to include other video programming services including Video-On-Demand (VoD), OnDemand playback, syndicated content publishing, local news and events, and many other rich-media offerings.

CodecSys will stream multiple profiles for multi-device consumption enabling Multicable to create dynamic bundles for consumers based on content and devices. The key to bringing these new services to market is the power of CodecSys to deliver higher quality video at dramatically lower bandwidth than previously available on the market.

The agreement calls for licenses based on both channel count and user access.  It also provides for growth and expansion with simple software upgrades; avoiding the costly pitfall of using proprietary, encoding hardware-based appliances.  

"We are excited to enter this new phase of our strategic growth plan.  Our investment in CodecSys generates two top-line revenue opportunities -- first, new product offerings to existing customers and second, the ability to reach new customers in outlying areas.  Our Internet customers will now be able to subscribe to our programs with multiple devices, including mobile phones, laptops, iPads™ and other smart devices.  We've found that Broadcast International has the proven expertise and understanding of optimizing a video workflow from beginning to end," said Antonio Frias, CEO, Multicable.

"Multicable has an innovative vision for providing new video services to their customers that will not only secure their retention, but will promote an even greater rate of customer adoption.  They are adding high-quality content and delivering it to the preferred device of the user and doing it at a very reasonable cost.  They will showcase the power of CodecSys and enjoy great success in doing so," said Rod Tiede, CEO, Broadcast International.

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video.  

Broadcast International is a public company (OTC Bulletin Board:BCST.ob - News) headquartered in Salt Lake City, UT.  For more information, visit: www.brin.com and www.codecsys.com.  

About Multicable

Multicable is based in Rosarito built from the ground up on local investment and ownership.  Over several years, it has invested in cutting edge technology, infrastructure, and training in order to offer world-class services to its customers.

From the beginning, Multicable has developed a robust network servicing Rosarito and the surrounding area.  It has continued to grow along with the burgeoning population as it expands to outlying areas in support of thousands of customers.

The operating and administrative structure of the company enables Multicable to grow and expand its network without the traditional overhaul of equipment or network.

Multicable today is a viewed as the optimal business model for other similar companies throughout the country of Mexico.

Forward-Looking Statements

All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption "Additional Factors That May Affect Our Business" in the Company's most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.

SOURCE Broadcast International