Muller Quaker Dairy Introduces Europe's Beloved Muller™ Yogurt to the U.S.
Yogurt Fans in the Northeast and Mid-Atlantic Are the First to Try the Totally New Taste
CHICAGO, July 18, 2012 /PRNewswire/ -- There's a new yogurt in town, and it's a totally new taste never before enjoyed on this side of the pond. Muller Quaker Dairy, a joint venture between PepsiCo, Inc. and the Theo Muller Group, is bringing Europe's beloved Muller™ yogurt to the U.S. this summer, and consumers in the Northeast and Mid-Atlantic region will be the first to discover this rich and creamy, delightful dairy experience.
Muller yogurt, brought to you by Muller Quaker Dairy, will be available at grocery stores later this month. Muller™ FrutUp™ yogurt is a brand new way to enjoy parfait-style yogurt with a light, airy fruit mousse on top and will come in six flavors. Muller™ Corner™, a popular yogurt in Europe, has a two-chamber cup that includes creamy yogurt in one chamber and delicious mix-ins like fruit, caramelized almonds, crunchy cereal and chocolate in the other. There will be 10 varieties of Muller Corner, including four thicker, creamier Greek-style yogurt varieties called Muller™ Greek Corner™.
"Muller Quaker Dairy is bringing the unexpected pleasure of the world's most delicious yogurt to the U.S.," said Sam Lteif, chief executive officer, Muller Quaker Dairy LLC. "In Europe, it's all about eating for enjoyment and loving great-tasting foods. Muller yogurt tastes like nothing most of us have tried before, but once you try it there's just one reaction – you can't wait to have another."
Muller is a delicious way to add delight to your day with the nutritional benefits of yogurt. All Muller yogurt is made from reduced-fat milk and all varieties are a good source of calcium and protein.
- Muller Corner and Muller Greek Corner offer a new way to enjoy yogurt with add-ins you can flip, stir or dip. Varieties include Strawberry, Blueberry, Crunchy Granola, Crispy Crunch, Choco Balls and Choco Flakes. The Greek-style varieties include Caramelized Almonds, Strawberry, Blackberry & Raspberry, and Honeyed Apricot.
- Muller FrutUp varieties include Peach Passion Fruit, Splendid Strawberry, Blueberry Bliss, Radiant Raspberry, Luscious Lemon and Very Cherry. Each starts with fruit carefully selected from farmers and is prepared on site with the yogurt. The unique part is the vibrant fruit mousse on top of the creamy yogurt – perfect for scooping, swirling or mixing.
Muller Dairy was founded in 1896 by German dairy farmer Ludwig Muller. Today his grandson, Theo Muller, runs the hugely successful business in several countries and Muller is the leading dairy brand treasured by families for its great-tasting products steeped in a long tradition of innovation and playfulness. Like Quaker, what started as a simple business with the desire to share nutritious products with families has grown into a powerhouse of delicious yogurt offerings that are fun to eat and enjoyed by generation upon generation.
"My family has been dairy farming for more than 100 years and we have spent the last 40 years developing delicious new ways to enjoy yogurt," said Stefan Muller, member of the board, Theo Muller Group. "Like Quaker, we have a long heritage of offering trusted products to families worldwide. Teaming with PepsiCo's Quaker business allows us to bring our great-tasting yogurt to America, as well as the opportunity to collaborate and create totally new flavors for families."
Muller products will be sold across the Northeast and Mid-Atlantic region and will be on shelves beginning late July 2012 at retailers including, Ahold, Walmart, Kroger, Delhaize, Pathmark, Shop Rite, and Safeway.
The suggested retail price is $.99 for Muller FrutUp and for a suggested retail price of $1.29 for Muller Corner and Muller Greek Corner. For more information, visit our website www.mullerquaker.com, or find us on Facebook www.facebook.com/mullerquaker, and Twitter www.twitter.com/mullerquaker.
QUAKER is a trademark of The Quaker Oats Company and is used under license. MULLER is a trademark of the Muller Group and is used under license.
** Markets where Muller Quaker Dairy yogurt will be available: New York, Boston, Philadelphia, Washington, DC, Hartford/New Haven, Providence/New Bedford, Buffalo, Albany/Schenectady/Troy, Rochester, Portland, Baltimore, Harrisburg, Norfolk/Portsmouth, Greensboro, Wilkes Barre/Scranton, Richmond, Roanoke.
About Theo Muller Group
Theo Muller Group is a German multinational dairy company, headquartered in Luxembourg, that has been producing popular yogurt and other products for more than 100 years. Founded as a family dairy farm in 1896 by Ludwig Muller, today his grandson Theo runs the hugely successful business. www.muellergroup.com.
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., which is one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are household favorites. www.quakeroats.com.
About PepsiCo, Inc.
PepsiCo, Inc. is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The company's main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. For more information, visit www.pepsico.com.
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SOURCE Muller Quaker Dairy
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