MUCINEX CHILDREN'S LAUNCHES MIGHTY CHEWS, THE FIRST OVER-THE-COUNTER MEDICATED CHILDREN'S SOFT CHEW FOR COUGH RELIEF

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Sep 30, 2024, 09:00 ET

The pediatrician-recommended cough and cold brand introduces new innovation in time for the onset of cold and flu season

PARSIPPANY, N.J., Sept. 30, 2024 /PRNewswire/ -- When sickness strikes a house filled with little ones, the days ahead are tense and full of unknowns. Parents face the challenge of providing quick relief for their child's symptoms, juggling children that refuse to take liquid medicine with other responsibilities. To help ease this burden for both parents and children, Mucinex Children's, the pediatrician-recommended cough and cold brand made by Reckitt, launched Mucinex Mighty Chews – the first and only over-the-counter medicated children's soft chew for cough relief.

"Parents go through great lengths to get their kids to take liquid medicine, often leaving them feeling concerned, frustrated and guilt-ridden," says Mark Pearson, Vice President of Marketing for the Health business at Reckitt. "With the introduction of Mucinex Mighty Chews, we're providing guilt-free relief for parents and fuss-free cough relief for children - a first-of-its-kind option for getting kids to take medication in a format they want so they can feel better quickly.

This hassle-free dosing provides effective cough relief thanks to trusted active ingredients that temporarily relieve children's cough symptoms without the need for pouring, measuring, or cleaning up like traditional liquid cough medicines.

Mucinex Children's Mighty Chews are made for children 6 years of age and older, and are available in a Mixed Berry flavor for both daytime and nighttime, each providing four hours of relief per dose. Mucinex Mighty Chews can be purchased at your local big box / grocery / pharmacy retailers.

For more information on Mucinex, visit www.Mucinex.com.

About Reckitt

Reckitt* exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Every day, around 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more or get in touch with us at www.reckitt.com/us.

*Reckitt is the trading name of the Reckitt Benckiser group of companies.

Media Contact: Chris Mendez, [email protected]

SOURCE MUCINEX