MTV Networks Names Jeff Lucas Head of Sales for Music and Entertainment Groups

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Dec 07, 2010, 01:34 ET

NEW YORK, Dec. 7, 2010 /PRNewswire/ -- MTV Networks (MTVN), a division of Viacom, Inc. (NYSE: VIA, VIA.B), today announced that the company has appointed Jeff Lucas to the expanded role of Head of Sales for the Music and Entertainment Groups. Previously, Lucas served as Executive Vice President of the Entertainment Sales Group. He will report to Rich Eigendorff, Chief Operating Officer of MTVN, with additional reporting to Van Toffler, President of MTVN Music & Logo Group, and Doug Herzog, President of MTVN Entertainment Group.

"This move addresses the evolving marketplace and puts us in the best possible position to meet the changing needs of our advertisers and agency partners," said Eigendorff. "Jeff's smart approach meets client needs at the corporate, planning, and buying levels, and we want to systematically apply that thinking across our teen and adult-focused brands. We're excited to have Jeff's leadership heading into the 2011-2012 Upfront Season, as we look to further monetize ratings gains and build on the momentum across our portfolio."

In his role, Lucas will oversee all advertising sales and integrated marketing for the company's Music & Logo Group; which includes MTV, VH1, CMT, and Logo; as well as its Entertainment Group; which includes COMEDY CENTRAL, Spike, and TV Land. Sean Moran, Executive Vice President for MTV, VH1, and Logo 360 Brand Sales, will assume an expanded role under Lucas. Lucas will fill out the rest of his core team in the coming weeks.

Lucas joined MTV Networks in May of 2005 as Senior Vice President of Comedy Central Advertising Sales and Marketing. In February of 2007, he was elevated to Executive Vice President of the Entertainment Sales Group. Before joining MTVN, Jeff was President and Head of Sales, Marketing, and Cross Platform Initiatives for NBC Universal's cable group, including USA Network, Bravo, SCI FI Channel, Trio and NewsWorld International. Earlier, Lucas held a succession of roles at the NBC Television Network, including Vice President of Olympic Sales and Marketing; Vice President, Daytime/Late Night/Teen/All Night Sales; Director of Primetime Special Program Sales, and various other sales and finance positions.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds, and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.