MTV Networks Digital Advertising Launches Pioneering Audience Targeting Capability Powered By Quantcast

Solution Offers Advertisers Focused Reach and Greater Impact across MTVN's Extensive Online Portfolio of Premium Content

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MTV Networks

Feb 16, 2010, 09:00 ET

NEW YORK, Feb. 16 /PRNewswire/ -- MTV Networks (MTVN), a division of Viacom International Inc., which is a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), today announced it will offer advertisers industry-leading audience targeting capabilities on sites in MTVN's domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company's Tribes vertical ad network. Powered by Quantcast, MTVN advertisers can now target video and display activity at the impression level based on audience criteria, enabling improved delivery of targets such as "Moms with Kids" or "High Income Men." These capabilities significantly increase advertisers' ability to effectively reach their most relevant consumers. MTVN is among the first premium publishers to offer this level of targeting through the Quantcast Media Program on premium video content online.

The strength and differentiation of MTVN's Audience Targeting offering comes from its ability to help advertisers reach targeted audience segments at a meaningful scale while they are engaging with high-quality, professionally-produced content. MTVN has over 200 owned-and-operated domestic Web sites and more than 240 Tribes publishers. MTV Networks Digital delivered an average of 84 million unique users in January 2010, according to Quantcast.

"This new capability now provides our advertisers with efficient targeting, adjacency to quality content, and extensive reach. There are very few media companies capable of solving for all three of these primary needs of advertisers," said Kevin Arrix, EVP of Digital Advertising Sales for MTVN. "Ultimately, we're giving our advertisers the ability to laser-focus their marketing messages while connecting our audiences with the brands and products that are most relevant to them."

"This partnership showcases the next wave of digital marketing expansion: the marriage of high quality content with robust audience segmentation and addressability enabling MTVN to lead the marketplace with compelling new solutions for their advertisers," said Todd Teresi, Chief Revenue Officer for Quantcast. "At Quantcast, we are focused on delivering audience-based marketing solutions that deliver superior value to advertisers and publishers by connecting audience measurement to planning, buying, delivery and reporting in one seamless, data-enabled transaction. This closes the loop for publishers and advertisers on delivering relevant marketing messages to the right audiences."

Through its participation in Quantcast's Media Program service, MTVN is able to help its advertisers reach their core target consumers by connecting real-time audience data for all U.S. Internet users with its video and display advertising inventory.

About Quantcast

Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Used by the top 10 media agencies, the world's largest brands and more than half of the top advertising supported publishers, Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences. Launched in 2006, Quantcast is based in San Francisco and New York and is backed by Polaris Venture Partners, Founders Fund, Revolution Ventures and Cisco Systems. Come get Quantified at www.quantcast.com.

About MTV Networks

MTV Networks, a division of Viacom International Inc., which is a subsidiary of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.