MSLGROUP Launches Culinary content Studio

New Kitchen Studio, Ready for its Close Up, Designed to Create and Share Content

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Apr 22, 2014, 12:15 ET

SEATTLE, April 22, 2014 /PRNewswire/ -- MSLGROUP, long a leader in food and beverage PR, has taken a big step further into the world of social food, launching a Culinary Content Studio designed expressly for digital content development and production.

The agency has operated in-house consumer and foodservice test kitchens in Seattle for well over half a century, but the new facility – the sixth iteration of its in-house kitchens – is planted solidly in the 21^st century.

MSLGROUP, long a leader in food and beverage PR, has taken a big step further into the world of social food, launching a Culinary Content Studio designed expressly for digital content development and production.
The 900-sq.-ft. studio features a large, consumer-style kitchen with a central island designed for video production and influencer networking. An adjacent, foodservice-style kitchen supports engagement events and sampling of client products to editors, bloggers, other influencers and the food industry. (PRNewsFoto/MSLGROUP) — MSLGROUP, long a leader in food and beverage PR, has taken a big step further into the world of social food, launching a Culinary Content Studio designed expressly for digital content development and production. The 900-sq.-ft. studio features a large, consumer-style kitchen with a central island designed for video production and influencer networking. An adjacent, foodservice-style kitchen supports engagement events and sampling of client products to editors, bloggers, other influencers and the food industry. (PRNewsFoto/MSLGROUP)

The 900-sq.-ft. studio features a large, consumer-style kitchen with a central island designed for video production and influencer networking. An adjacent, foodservice-style kitchen supports engagement events and sampling of client products to editors, bloggers, other influencers and the food industry.

"We can bring food ideas from conception to full content production within hours using only our internal resources," said Steve Bryant, managing director of MSLGROUP in Seattle, and food and beverage director for MSLGROUP in North America (@stevebryantlive). "While many PR agencies now have news desk operations, none have one centered on a kitchen to produce edible ideas."

The concept for the MSLGROUP Culinary Content Studio arose from the landmark Clicks & Cravings study, undertaken with The Hartman Group, to understand the impact of social and digital media on food discovery, preparation and sharing. Food and drink are among the most sharable content assets on the web, creating significant demand for high quality, on-trend content.

In an event recently, the MSLGROUP staff gathered with clients and food industry leaders to formally launch the facility. A short program presented by MSLGROUP food, multicultural and digital leaders covered key developments in social food: Steve Bryant on key food themes from South by Southwest, Vickie Allende-Fite, SVP, on the social food influence of Hispanic communities, and Marcy Massura, VP, on key social and digital investments to make now.

Culinary Content Studio Director, Joy Blakeslee, R.D., presented the facility and its applications. The event also incorporated sampling of hot consumer products reflective of the 2014 Food Trends Forecast MSLGROUP issued earlier this year.

The Culinary Content Studio is an asset that can be leveraged by any MSLGROUP client but also on a project basis by any food communicator, brand or commodity commission. Contact [email protected] for arrangements.

About MSLGROUP

MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,500 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's leading communications groups. We offer the full range of services and skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), creative services (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media strategy, planning and buying (Starcom MediaVest Group and ZenithOptimedia) and healthcare communications, with Publicis Healthcare Communications Group (PHCG). Present in 108 countries, the Groupe employs 60,000 professionals.

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SOURCE MSLGROUP