MSLGROUP Appoints Meghan Gross Senior Vice President of Its Corporate Practice in Boston

BOSTON, Jan. 24, 2011 /PRNewswire/ -- MSLGROUP, the specialty communications, PR and events network of Publicis Groupe, today announced the appointment of Meghan Gross as senior vice president of the Corporate Practice in its Boston office. Gross will report to Ed Cafasso, managing director for MSL Boston.

Bringing 20 years of experience in private sector business-to-business marketing, Gross will focus on delivering reputation management and integrated marketing programs to the agency's corporate and business-to-business clients. She will be responsible for helping C-level executives navigate key reputation issues at the intersection of legal affairs, communications and marketing.

Gross has developed strategies for key business challenges, including CEO and brand positioning, thought leadership and business development. In addition, she has extensive experience with issues management and crisis communications incidents, including executive transitions, litigation, financial scrutiny and acquisitions.

"Meghan is one of the region's most respected corporate counselors. Her experience helping companies successfully steer through marketing and legal challenges will be an invaluable asset in the highly competitive New England marketplace," Cafasso said.

Most recently, Gross worked with two leading national law firms, Foley Hoag LLP and Ropes & Gray LLP, to develop and implement thought leadership campaigns designed to increase client acquisition and retention and to support brand visibility. Her agency experience includes work in public affairs in Washington, D.C., and assignments at two corporate communications firms in Boston.

Gross was president of the Boston Chapter of Public Relations Society of America in 2010. She is currently an adjunct professor at her alma mater, Boston College, where she has taught public relations since 2005. She received her Master's Degree in political management and communications from George Washington University.

About MSLGROUP

MSLGROUP is a specialty communications and engagement group that's one of the world's top 5 PR and events networks.  With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries.  The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution.  MSLGROUP is Publicis Groupe's flagship PR and Events network. www.mslgroup.com

MSLGROUP on YouTube and Twitter

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events.  www.publicisgroupe.com

SOURCE MSLGROUP

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED