mShopper® Launches Version 4.1 of mStore® Mobile Commerce Platform

BOULDER, Colo., June 26, 2014 /PRNewswire/ -- mShopper®, a world-leading mobile commerce platform provider, today announced version 4.1 of their innovative mStore®. With the addition of new user-experience improvements, universal navigation, extensive use of product imagery, custom faceted search, and more, mShopper's new mStore is set up to help online retailers drive conversions and improve sales.

"In today's world of instant demand and wildly distracted mobile shoppers, online stores need to deliver an outstanding user interface that lets their customers get to the 'buy' button as quickly as possible. As a mobile commerce platform provider, our obsession is to help online retailers capture more traffic and convert that traffic into incremental sales," said mShopper CEO David Gould. "Our mission is to make a sale as easy and intuitive as possible. Efficient UX will improve conversion rates while reducing page views per session which is always our goal."

New Features

mShopper has incorporated leading user experience elements in developing its newest mobile commerce solution. Key new features include:

Nevergoback^TM lets shoppers move forward in their session without having to go backwards to search, browse, or edit shopping cart contents and payment details

Visicart^TM lets users see their purchases in shopping cart and checkout pages

Universal Navigation allows retailers to dynamically configure optimum search and browse elements that are accessible from every page in mStore

Custom Faceted Search creates filtering on product attributes and keywords for every product category

Responsive Design that serves up the best experience for any smartphone or tablet while improving page-load times over first generation responsive sites

Mobile Traffic Configurator, the world's first, empowers marketers to configure precise percentages of traffic by device for built in A/B testing

Flexible Live Tile Layout with JQuery reverts for easy viewing and immediate presentation of critical product information

GPS Store Locator for finding nearby physical locations

Unlimited Custom Pages with full HTML that can be launched on the fly

Time-bombed Curated (Themed") Sales can be created to target customers based on season, merchandising needs, or even time of day

SMS Marketing and SMS-Based Abandoned Cart Automation for timed follow-up messages or offers to customers who don't complete their transaction

Because mShopper's platform is powered by a data feed, any online retailer can be live within a matter of days. A full array of APIs is also available for customers who want to seamlessly integrate with existing shopping carts, payment gateways or marketing automation solutions.

Lawrence Latham, Senior Strategist with consultancy James Brehm & Associates said, "The US mobile commerce market is expected to grow from a nearly $9.75 billion market today to over $130 Billion in 2020 with a compound annual growth rate of over 55 percent." Latham added, "Mobile commerce is changing how consumers purchase goods and services and how companies go to market. The retailers that can best exploit technology and data analytics will be the winners."

mShopper focuses its product development using statistics and feedback gathered from their customer base. By tracking key performance metrics, mShopper are able to build the features into their products that their customers need to be successful in the fast-moving world of online retail.

"With mobile commerce being one of the fastest growing retail channels, we made the decision early on to make it one of our customer offerings," said Dream Essentials Marketing Executive Mark Powell. "The team at mShopper helped get us up and running quickly using our existing data feed. And, with their suite of marketing and conversion tools, we're able to constantly monitor and improve our performance."

Pricing

Prices start at $500 for setup, with a $49 ongoing hosting fee, and a nominal performance fee that dramatically lowers the investment-risk of going mobile for businesses and ensures a joint focus on maximizing mobile conversion rates by both customers and mShopper.

About mShopper

mShopper, based in Boulder, Colorado, is a leading mobile commerce platform that allows retailers to create custom, mobile-optimized e-commerce sites designed specifically to increase sales on mobile devices. They offer tools, training and support to make sure that any mobile commerce platform is continually improving conversions and creating new customers. To find out more, go to www.mShopper.com or call 720.279.8028.

SOURCE mShopper