MSC Cruises To Giveaway Free FIAT 500c POP Vehicle To Lucky MSC Divina Passenger

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Apr 07, 2014, 10:00 ET

FORT LAUDERDALE, Fla., April 7, 2014 /PRNewswire/ -- MSC Cruises teams up with FIAT once again to bring Italian style to North American cruisers with the announcement of a first-ever joint promotion where one lucky guest will win a brand new FIAT 500c POP, with a retail value of more than $21,000. This chic and fun-to-drive small convertible, blends Italian design with precision engineering, creating one of the hottest cars on the market.

Guests are automatically entered when they book a seven-night Caribbean cruise on board MSC Divina during the promotional period of April 7 to May 18, 2014, and sail between August 2, 2014 and December 27, 2014.

One grand prize winner will be selected at random and announced as part of a holiday celebration in mid-December of this year.

"The FIAT partnership has been so much fun, especially when the fleet of FIAT 500 watercrafts escorted the MSC Divina to her new home at the port of Miami last fall," said Richard E. Sasso, president of MSC Cruises USA. "Now, MSC Cruises and FIAT are delighted to give our passengers the opportunity to continue to enjoy the 'Mediterranean Way of Life' after their cruise in a new FIAT 500c POP."

One entry will be awarded for each new cruise booking made between April 7 and May 18, 2014, with a limit of two entries per household. Consumers must be 18 years or older and a legal resident of the 50 United States (D.C.) or Canada (except Quebec) to enter. For official rules and entry information, visit www.msccruisesusa.com/us_en/FiatGiveaway.aspx.

When MSC Divina arrived in PortMiami on November 20, 2013, she become the first Fantasia class ship to sail from North America and the first MSC Cruises ship to offer year-round Caribbean sailings.

Divinely inspired by Sophia Loren, the godmother of the MSC fleet, MSC Divina offers stunning new features, such as two Eataly restaurants - the upscale Ristorante Italia and spectacular regional Eataly Steakhouse fashioned after the famed restaurant in Eataly's Manhattan location - and artisanal marketplace, and is the first ship to offer Aqua Cycling at sea. The 1,751-cabin ship boasts 322,900 square feet of public spaces including 18 bars and lounges, five swimming pools, a bowling alley, gym and exotic Aurea Spa, 4D Theater, a Formula 1 racecar simulator, and a new Segafredo Zanetti gourmet coffee bar.

MSC Divina also features the MSC Yacht Club, an innovative "ship-within-a-ship" concept with 69 suites on board. MSC Yacht Club guests can indulge in comfort and convenience, from their own personal Butler and 24-hour concierge service to complimentary wines and spirits available any time of the day throughout MSC Yacht Club's exclusive lounges and pool area.

For more information about MSC Cruises, please visit www.msccruisesusa.com, call 1-877-665-4655 or contact your local travel agency.

About MSC Divina
Christened by legendary actress and "diva" Sophia Loren, MSC Divina features 1,751 staterooms, 322,900 square feet of public space, a casino, seven restaurants, 18 bars and lounges, five swimming pools (including an infinity pool), a 4-D Cinema, Formula 1 Simulator, the first Aqua Cycling at Sea, Segafredo Coffee Bar, 2 bowling alleys, theater, gym, spa, internet café, conference center, kids and teen areas, Top 18 Solarium and the line's signature ship within a ship, MSC Yacht Club.

About MSC Cruises
Onboard MSC's twelve vessels, guests enjoy the Mediterranean way of life. From the hospitality to the dining, guests are enveloped in the Mediterranean manner of enjoying life to its fullest. Guests are encouraged to slow down and enjoy everything their MSC vacation has to offer. Kids 11 and under sail free year-round on MSC Cruises with kids 17 and under sailing at reduced rates.

MSC Cruises is a privately-held, family-owned, Italian cruise line with a fleet of 12 ships: MSC Armonia, MSC Divina, MSC Fantasia, MSC Lirica, MSC Magnifica, MSC Musica, MSC Orchestra, MSC Opera, MSC Poesia, MSC Preziosa, MSC Sinfonia and MSC Splendida. The fleet cruises year-round in the Mediterranean and seasonally in the Caribbean, Northern Europe, the Atlantic Ocean, the French Antilles, South America, South and West Africa, The United Arab Emirates and the Red Sea. Starting November, 2013, MSC Divina began sailing the Caribbean year-round from PortMiami. For more information, visit www.msccruisesusa.com.

About FIAT Brand
FIAT — Life is Best When Driven. The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento — a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was named "Best Buy" in the subcompact category by Consumers Digest and was deemed a "Top Safety Pick" by the influential Insurance Institute for Highway Safety (IIHS). This year, the 2013 Fiat 500 was named to the "10 Coolest New Cars Under $18,000" list by Kelley Blue Book's KBB.com and the new 2014 Fiat 500L was recognized as a "Top Safety Pick" by IIHS.

The FIAT brand portfolio in North America continues to expand. In 2013, the FIAT brand launched the high-performance Fiat 500 Abarth Cabrio, the fully-electric Fiat 500e and the Fiat 500L, an all-new five-passenger model that expands FIAT's brand style and efficiency into the growing B-segment.

SOURCE MSC Cruises USA