MRM Leverages Vine for 2nd Annual "I am MRM" Contest

NEW YORK, June 3, 2013 /PRNewswire/ -- MRM, a top global digital agency, announced the contest winner of their second annual global 'I am MRM' "Cannes-test".  Anna Chechetka, a Junior Art Director at MRM Frankfurt, received the good news in a personal phone call from MRM's Chairman, Bill Kolb to which she responded, "Dreams come true."

Contestants submitted a Vine, the mobile service that lets you create and share beautiful, short looping videos, representing why they should be selected as the best candidate to characterize "I am MRM".  (Contestants without access to Vine could submit any video 6 seconds or less.) Entries for the contest were scored for passion, creativity, idea, presentation and content.  

Anna took first prize with a splash, literally. Showing her artistic, enthusiastic and purple passion for MRM, all in 6 seconds! 

View her winning Vine video along with the five finalists!

Anna remarks, "I love design, illustration, travelling, extreme sports, challenges and doing everything at the last minute. I was born in Russia, where I graduated from high school, art school and two universities. I have been drawing since my early childhood... and cannot stop to this day. Entering the 'I am MRM' global agency contest was exciting for me; I like to participate in design contests and already have had some success: I was a finalist of the Post It Awards 2010 poster design contest in Moscow, won the International Graphic Competition Felicity in Venice, Italy, and as a member of the McCann Erickson Team, was a finalist of Comprix 2012 in Germany."

The five additional finalists included who all showcased extreme passion and creativity: 

• Kishan Chopra, Art Director, MRM Meteorite London
• Yi Xiu Lim, Junior Visual Designer, MRM Frankfurt
• Ren Peir, New Business Associate, MRM New York
• Michele Raska, Associate Project Manager, MRM Detroit
• Daniel Smith, Copywriter, MRM Meteorite London

The global agency-wide contest was open to MRM employees aged 28 and under (born after June 22, 1984, per Festival criteria) -- and someone who has never attended the festival. Anna's grand prize includes an all-expense paid trip to The Cannes Lions International Festival of Creativity, June 15-20.  

Round One judges included Dan Douglass, Executive Creative Director, MRM Meteorite; Sue Geramian, SVP, Global Brand Communications; Nicholas Handel, Managing Director, MRM Singapore; Michael Mclaren, President, MRM; Marina Specht, EVP, Regional Director MRM EMEA & CEO, MRM Spain and Anthony Yell, EVP, Executive Creative Director, MRM East. The Grand Prize selection was ultimately chosen by MRM's Chairman, Bill Kolb who stated, "This competition has exceeded my expectations for a second year running. It is extremely inspiring and exciting to see the ideas and creativity come out in these submissions, and utilizing one of the newest apps on the market was a really fun way to encapsulate 'I am MRM' for each of these entrants." 

As part of her responsibilities for winning "I am MRM", Anna will create an "I am MRM" blog and post regularly about her adventure from beginning to end. Upon returning home, she will be writing a reflection on "What MRM Can Learn from Cannes Lions 2013".

About MRM

MRM is a top global digital agency made up of a diverse collection of craftspeople focused on creativity, performance and technology. MRM offers a suite of capabilities including branding, strategy, relationship marketing, design, measurement & analytics, mobile, search, social, loyalty programs, platform & application development, system integration, engagement planning, asset production, & asset distribution. The agency has 31 offices in 22 countries and counts Bristol-Myers Squibb, General Mills, General Motors, Intel, Johnson & Johnson, Kraft, Nestle, U.S. ARMY, Verizon and Wells Fargo among its clients. MRM is a part of McCann Worldgroup, an Interpublic company. For more information, please visit www.mrmworldwide.com.

Contacts: Erin Hughes, 1-646-865-3308, [email protected], or Sue Geramian, 1-646-865-6041, [email protected]

SOURCE MRM