MPi Releases New eBook for Auto Dealers: Earning the Green Light to Customer Upsell Profitability

LAS VEGAS, July 18, 2011 /PRNewswire/ -- The ability to add legitimate line items to every repair order is a proven way for auto dealers to boost parts and labor profits -- and retain customers, yet many fail miserably at the upsell process. To help auto dealers in this upsell process, MPi (http://www.mpi-edge.com), the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced the release of a new eBook, Earning the Green Light to Customer Upsell Profitability.

"As straightforward as the upsell process sounds --and is -- advisors often choke at upselling their customers. Yet a recent J.D. Power and Associates customer satisfaction survey notes that upsell work benefits both the customer and dealership -- customers gain longer vehicle life and dealerships additional revenue," commented Les Silver MPi Chairman/CEO. "Some of the dealerships mentioned in Earning the Green Light to Customer Upsell Profitability are achieving monthly upsell parts and labor sales of $100,000 and more a month, using a process that helps them educate customers about their vehicles' service, which builds confidence in upsell recommendations," Silver added.

What auto dealer service advisors need to know about upselling customers -- how to do it correctly and how to do it so customers sell themselves -- is outlined in the eBook, Earning the Green Light to Customer Upsell Profitability.

Some highlights:

• How to navigate perceptions so upsell isn't viewed as a negative by customers - or advisors
• How to develop advisors who feel confident in presenting upsell opportunities
• How to move customers to "green" so the upsell can happen naturally
• How to upsell customers so the dealership improves its parts and labor sales

"Whether your shop has one advisor or a dozen, they can learn to see real value in the upsell process. As a result, they become adept at presenting additional service recommendations in a manner that builds customer trust and gains their additional business," said Silver.

The new eBook can be downloaded at: http://www.mpi-edge.com/media/22710/earning_the_green_light.pdf.

About MPi

For more information visit:
http://www.mpi-edge.com/company/overview.aspx
http://www.mpi-edge.com/results/video-testimonials.aspx
http://www.mpi-edge.com/solutions/world-class-inspections.aspx

For additional information contact:

Sara Callahan
Carter West Public Relations
Phone: 727-288-2159
E-mail: [email protected]

Susan Lovett
Mobile Productivity, Inc.
Phone: (800) 997-1674 x2010
[email protected]

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Mobile Productivity, Inc.