Move Network Now Features Lat49 Location-Based Digital Advertising

CAMPBELL, Calif., May 25 /PRNewswire-FirstCall/ -- Lat49, the premier location-focused ad platform, and Move, Inc. (Nasdaq: MOVE), the leader in online real estate, today announced Lat49 location-focused display advertising opportunities are now available on the Move Network of real estate websites.

As a result, advertisers on Move Network website Realtor.com, can now better target their products, services and retail locations to more than 12.5 million monthly visitors throughout the United States based on the website visitor's physical location, as well as any expressed location of interest based on map views or other search-based or home search criteria.

"We're pleased to deliver hyper-local digital marketing and branding opportunities to advertisers enabling them to reach the largest and most engaged online audience of consumers searching for properties in thousands of neighborhoods throughout the country," said Matthew Moore, Move, Inc., executive vice president of sales and marketing.  "We expect consumers will appreciate being able to easily locate a favorite coffee shop, bank, hotel or other local service as they're searching for their next home, and as they consider whether or not a specific neighborhood is right for their needs. We look forward to connecting consumers with our advertisers on the local and national level using these latest location-targeted advertising products from Lat49."

As part of the agreement, Move Network advertisers can now display their retail locations on a map relevant to the individual properties consumers are exploring as they search on Move Network website, Realtor.com. This same functionality is also available to advertisers without location driven businesses, and can be branded to a national, state or DMA level.

"The Move Network is both a far-reaching and trusted source for home buyers, sellers and renters – a fitting audience for Lat49 ads," said Lat49 Chief Executive Officer, Christopher Morris.  "The Move Network is a great addition to the Lat49 network, and we're excited for them to both publish Lat49 banner advertising, and to resell their advertising across our network."  

Lat49 is a complete location-focused advertising platform, unique in its ability to incorporate ads on online maps and other location-related web properties as well as mobile applications.  Unlike other networks, Lat49 serves ads dynamically based on users' interactions and locations of interest, their search criteria, and the context of the websites or mobile applications they are using.  As users interact with their online maps or mobile apps, Lat49 continuously serves them the ads most relevant to them.

About Lat49

We Monetize Location. Lat49 is a fast-growing location-focused advertising platform, with partner websites and mobile applications delivering Real Estate, Travel, Health & Fitness, News, Weather and Traffic information.  Lat49 provides local and brand advertisers with an interactive medium for delivering geo-targeted display ads to a large and actively engaged user community, based on Lat49's Location Logic ad selection and delivery technology.  For mobile and web developers, Lat49 transforms online maps, location-centric websites and mobile applications from cost centers into revenue-generating properties.  To learn more about Lat49, visit www.lat49.com.

ABOUT MOVE, INC.

Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with 14.7 million(1) monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official website of the National Association of REALTORS®; Moving.com; SeniorHousingNet; and TOP PRODUCER Systems. Move, Inc. is based in Campbell, California.

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

(1) comScore Media Metrix, April 2010

SOURCE Move, Inc.