Mountain Dew® Teams Up with RAC on SoundCloud to Launch Green Label Sound: Open Call, the Search for New Sound

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Dec 01, 2014, 10:00 ET

PURCHASE, N.Y., Dec. 1, 2014 /PRNewswire/ -- Today, Mountain Dew^® announced the launch of Green Label Sound: Open Call, a national search for the next up-and-coming musical talent. Through a collaboration with SoundCloud and with the support of former Green Label Sound artist, RAC, the contest is designed to give emerging artists a stage for exposure.

Composer, remixer, producer and former Green Label Sound artist RAC. Photo Credit: Mallory Turner

The contest winner will receive a $50,000 grant to record an EP, the ability to tap RAC for career advice, a music video and an opportunity to take the stage in 2015 at the Green Label House during SXSW, the premiere music event for emerging artists.

"After years of doing remixes, I released my first original track with Green Label Sound," says RAC. "Their support kick-started a whole new side of my career. They gave me resources to do things that I had no way of doing on my own. I also owe a lot to SoundCloud. They've created an environment for artists to flourish and find a fan base, which didn't exist before. I'm thrilled to work with DEW and SoundCloud for Green Label Sound: Open Call and it makes me so happy that they are continuing to support new artists."

Starting today through December 26, 2014, aspiring musicians across all genres are invited to visit https://promotions.soundcloud.com/greenlabelsound to submit an original piece of work for consideration by a panel of judges, including RAC and Marc Ecko, music industry insider and Founder and Chief Brand Officer of Complex. Ten semi-finalists will be selected and the contest winner will be chosen through a combination of judges' input and consumer votes submitted from January 19 – 30, 2015.

"So many of today's biggest artists began their careers by simply uploading their music and sharing it online," said Greg Lyons, Vice President of Marketing, Mountain Dew. "Through Green Label Sound, Mountain Dew has a rich history of giving emerging artists the support and platform they need to make it big. We are proud to continue that legacy, and to be part of introducing the world to the new sounds that will continue shaping youth culture."

''At SoundCloud, we're working every day to provide the best platform to creators, so we're excited that Mountain Dew is using it to host its Green Label Sound: Open Call talent search," said Dan Gerber, SoundCloud's Head of Sales. "With 175 million monthly unique listeners globally reached by our platform every month, there will be a huge audience to hear the finalists."

For complete rules for Green Label Sound: Open Call, visit https://promotions.soundcloud.com/greenlabelsound.

Visit www.MountainDew.com and www.Green-Label.com for more information. Join the conversation at #GLSOpenCall.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mtn_dew.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

About RAC
A Portland, Oregon based musician born and raised in Portugal, Andre Anjos has created more than 200 remixes since 2007 and seen those endlessly inventive tracks reach number one on Hype Machine 34 times. RAC's first ever record released by Cherrytree includes features from Kele from Bloc Party, Tegan and Sara, Alex Ebert of Edward Sharpe, and St Lucia. RAC's solo recording "Hollywood" featuring Penguin Prison hit the stop slot of all four Hype Machine charts at once its initial release in 2012 on Green Label Sound.

https://soundcloud.com/rac
https://www.facebook.com/remixartistcollective

Photo - http://photos.prnewswire.com/prnh/20141201/161460

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SOURCE PepsiCo