Motto Mortgage Named a Top 100 Most Innovative Franchise by Franchise Business Review

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Nov 03, 2022, 08:00 ET

Motto Franchising, LLC, which is consistently named a top franchise to own, is recognized for its ability to innovate and adapt to the changing market, economy, technology and environment

DENVER, Nov. 3, 2022 /PRNewswire/ -- Motto^® Mortgage, the first and only national mortgage brokerage franchise in the U.S., today announces it has been named a 2022 Top 100 Most Innovative Franchise¹ by Franchise Business Review (FBR). While the company has been named an FBR Top 200 Franchise² for four consecutive years,^* this is the first time the company has earned this accolade which recognizes brands that demonstrate the ability to innovate and adapt to the changing market, economy, technology and environment.

"At Motto, innovation is at the core of everything we do and we're always striving to deliver the latest and greatest tools, technology and resources our franchisees need to be successful," said Ward Morrison, President and CEO of Motto Franchising, LLC. "Motto franchisees have access to comprehensive education and support, leading-edge technology to provide next-level relationship management and enhanced productivity, compliance support, and access to a variety of wholesale lenders with a multitude of loan products to fit the needs of their customers."

"I was drawn to Motto's Mortgage Brokerage In-A-Box℠ franchise model because it provides my team with the tools and resources needed to be successful, including a tailor-made customer relationship management solution, loan origination system and third-party processing support," said GT Campanile, Senior Loan Officer at Motto Mortgage Evolved. "Motto leadership continues to leverage the power of a franchised network within the mortgage industry, and I am honored to be a part of a rapidly growing brand that's constantly innovating and evolving for its franchisees."

Earlier this year, the Motto Mortgage brand was also named a 2022 Top Recession-Proof Franchise³ for the second consecutive year^* based on an assessment of its strong potential to outperform competitors during challenging economic times. In addition, BLACK ENTERPRISE, in partnership with FBR, also named Motto a Top 25 Franchises for Black Entrepreneurs⁴based on its high owner satisfaction scores among Black franchise owners.

"Innovation takes a lot more than just having creative ideas and solutions. It also takes execution," said Eric Stites, Founder and CEO of Franchise Business Review. "Each of the companies on our list of the Most Innovative Franchises has developed and implemented products, processes, or services that enable and sustain growth and long-term relevancy. We are proud to recognize the franchises that prioritize and value innovation to support their franchisees' success and the long-term resiliency of the brand."

Since Motto Mortgage's inception in 2016, the brand continues to create value in the mortgage industry by providing exceptional service, more options, transparency, and convenience for consumers. Now with over 200 offices open in almost 40 states, Motto's unique value proposition and Mortgage Brokerage In-A-Box℠ business model not only creates a secondary business with revenue potential for current real estate brokerage firms, but also offers opportunities for mortgage professionals seeking to open their own businesses and independent investors interested in a financial services franchise.

Each Motto Mortgage franchise is independently owned, operated and licensed.

About Motto Mortgage
The Motto Mortgage network is breaking the mold by giving the power of choice back to consumers with less jargon, more transparency, and even more options to choose from as they shop for the right home loan. With 200 offices open in almost 40 states, Motto Franchising, LLC's unique national franchise mortgage brokerage model is the first of its kind in the United States. Created to disrupt the mortgage industry, the Motto Mortgage network connects loan originators and real estate agents to provide a seamless, personalized experience and one-stop shop for consumers. Motto Mortgage is the second member of the RE/MAX Holdings, Inc. family of brands. Each Motto Mortgage office is independently owned, operated and licensed. To learn more about Motto Mortgage, or for license information for a Motto Mortgage office, email [email protected], or visit www.mottomortgage.com/offices.

¹Rankings based on survey results collected by Franchise Business Review in 2021 of more than 30,000 participating franchise owners across more than 300 participating brands as to their experience and satisfaction with areas of their franchise system including brand's level of innovation and creativity, the level of trust they have in their franchisor, and the overall business opportunity with the franchise. Motto franchise owner participation rate was approximately 50% and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.

²Rankings based on survey results collected by Franchise Business Review in 2021 of 30,000 participating franchise owners across more than 300 participating brands (which included over 7,100 participants from the "Large" (150-324 Units) category and 353 franchise owners across 6 brands in the financial and tax category) as to their experience and satisfaction with areas of their franchise system including training and support, systems and operations, executive leadership, core values, franchisee community, and financial opportunity. Motto franchise owner participation rate was approximately 50% and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.

³Rankings based on survey results collected by Franchise Business Review ("FBR") in 2021 of 30,000 participating franchise owners across more than 300 participating brands (as to their experience and satisfaction with areas of their franchise system including training and support, systems and operations, executive leadership, core values, franchisee community, and financial opportunity) as well as analysis by FBR of key factors designed to help gauge how recession-resistant a business is likely to be including strength of proof of concept; whether the product or service offered was a "need to have" vs. a "nice to have"; strength of the market sector; pricing; initial investment and development time; evidence of past performance during a recession; unit level economics; financial strength of parent company; and a review of franchise disclosure documents in the areas of management experience; turnover; current and prior financial health; and franchisee litigation. FBR emphasized that no business is completely recession-proof but FBR nonetheless had a strong feeling that ranked franchises represent some of the best potential business investments for investors over the next few years. Motto franchise owner participation rate was approximately 50% and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.

⁴Rankings based on survey results collected by Franchise Business Review in 2021 of 30,000 participating franchise owners across nearly 350 participating brands (about 4% of which were black-owned) as to their experience and satisfaction with areas of their franchise system including training and support, systems and operations, executive leadership, core values, franchisee community, financial opportunity, high satisfaction scores among black franchise owners, overall diversity of brands based on the total number and percentage of black owners, and a review by Franchise Business Review of Franchise Disclosure Documents for each participating brand in the areas of management experience, financial history and strength, litigation, and turnover rate. Motto franchise owner participation rate was approximately 50%, 7.5% of Motto participating franchise owners self-identified as "African American" and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a Motto Mortgage franchise. It is for informational purposes only. We will not offer you a franchise in states or other jurisdictions where registration is required unless and until we have complied with applicable pre-sale registration requirements in your state (or have been exempted therefrom) and a Franchise Disclosure Document has been delivered to you before the sale in compliance with applicable law. New York residents: This advertisement is not an offering. An offering can be made by prospectus only. Minnesota Reg. No. F-8089; Motto Franchising, LLC, 5075 South Syracuse St #1200, Denver, CO 80237, 1.866.668.8649.

*For more information about prior year awards visit www.mottomortgage.com/awards-disclaimers.

SOURCE Motto Mortgage