Motor Press Guild Explores The Return Of The North American Luxury Car Market August 13, 2013

LOS ANGELES, Aug. 7, 2013 /PRNewswire/ -- On August 13, the Motor Press Guild (MPG), the largest automotive media association in North America, will host a panel discussion of leading luxury automotive experts and marketers to discuss the resurgence of luxury vehicles post-recession and how manufacturers are catering to new buyers.

As the United States continues to move past the Great Recession, manufacturers have to change traditional marketing tactics in order to appeal to new luxury buyers. Hosted by KABC-TV's Dave Kunz, the MPG panel discussion will address who these new buyers are and how their changing preferences and expectations for more intimate experiences from brands affect how they are targeted.

The panel will include representatives from Mercedes-Benz, Lexus, Cadillac and the Robb Report who will share their insights into how modern luxury customers are sought and secured.

Notable Panelists Include:

• Kaitlyn Aurilio, Assistant Product Manager, S/CL/SL- Mercedes-Benz
• Melody Lee, Director of Brand and Reputation Strategy, Cadillac
• Brian Bolain, Corporate Marketing Manager, Lexus
• Cristina Cheever, Director of Automotive Relationships, Robb Report

Details for the MPG meeting are as follows:

• Tuesday, August 13, 2013, 11:30 a.m.
• The Proud Bird Restaurant 
  11022 Aviation Blvd.
  Los Angeles, CA 90045

About Motor Press Guild (MPG)

The Los Angeles-based Motor Press Guild (MPG) is the largest automotive media association in North America, with more than 800 members. This non-profit trade guild is dedicated to promoting professionalism in automotive journalism through education and information exchange. Members include journalists and analysts from print, broadcast and online outlets as well as public relations representatives, consumer groups and governmental bodies tied to the automotive industry. The organization hosts regular meetings featuring key figureheads in the auto industry and is widely recognized for its annual Dean Batchelor Award program and annual industry MPG Track Day.  For more information about MPG, please visit www.MotorPressGuild.org, or follow us on the MPG Facebook or Twitter pages. For media inquiries please contact MPG publicity chair, Brendan Flynn, at 310-444-1850 or [email protected].

Media Contacts:
Sanaz Marbley/Alexis Linn
JMPR Public Relations
(818) 992-4353 
[email protected]  
[email protected]

SOURCE Motor Press Guild (MPG)

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