Motor City to Inspire New, Limited-Time-Offer Mountain Dew® Flavor? YOU Decide.

WHAT:      

Mountain Dew® is looking to its fans in Motor City to draw inspiration from their own backyards to name and design the newest limited-time-offer DEW, the brand's first-ever malt-flavored soda.  The "first batch" of the distinctive soda, available this month in limited quantities in select markets, is aptly named Johnson City Gold for the brand's own hometown of Johnson City, Tennessee. What DEW calls the "second batch" is up to the fans – and their hometowns.  Names will be chosen from six regions in the U.S. - South, Southwest, Northwest, Northeast, Great Plains and Great Lakes.

-- From August 9 - August 16, fans can suggest a name that would best represent a malt-flavored DEW tailor-made for their region of the country.  One product name, per region, per day, can be submitted, names will be voted on by fans, and finalists will win custom-made gear featuring their suggested product name.

-- From September 19 – October 10, established and aspiring artists can upload label designs that represent the fan favorite product names.  Winners will each be awarded a digital camera, with a chance to see their design commercialized in 2013.

What will you name YOUR DEW?

WHEN:     

Going on now through Thursday, August 16, 2012

WHERE:      

www.yourmaltdew.com

CONTACT:     

Nicole Mayo, Weber Shandwick, [email protected]  / 212-445-8393