Mother's Day Survey Sheds Light on What Mom Really Wants!

More Than 40% of Moms Admit to Pretending to Like Their Mother's Day Gifts

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May 06, 2010, 06:00 ET

ENGLEWOOD, Colo., May 6 /PRNewswire-FirstCall/ -- When researching Mother's Day gifting trends, a recent survey(1) conducted by the Western Union Company (NYSE: WU), a leader in the money transfer segment of global payments, found that while sons and daughters of all ages have good intentions when it comes to finding the perfect gift, 42 percent find it hard to shop for mom.

Other notable survey findings include:

73% of consumers are planning to give a Mother's Day gift this year
42% of moms admit to pretending to like past Mother's Day gifts
30% of moms thought last year's gift was either "thoughtful, but not a gift they wanted," or worse yet, they didn't receive a gift at all!
If given the gift of money for Mother's Day, many moms (44 percent) would prefer to spend it on something the whole family can enjoy together
- 34% would use the money to splurge on something for themselves
About half of consumers (48%) currently live more than an hour away from their mothers – which means many Mother's Day gifts will be sent, rather than delivered personally.

Western Union provides a variety of fast, reliable ways for consumers to send the gift of cash around the corner, or around world, this Mother's Day with more than 364,000 Western Union® Agent locations. For more information, visit www.westernunion.com.

(1) The survey, commissioned by Western Union and conducted by Wakefield Research, polled 1,000 people 18 years old and older between March 26 and March 28, 2010.

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom House branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of more than 410,000 agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers, and 415 million business payments. For more information, visit www.westernunion.com.

SOURCE Western Union