Mother's Day is this Sunday! You Can Still Find the Perfect Card for Mom With American Greetings

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May 06, 2011, 09:37 ET

CLEVELAND, May 6, 2011 /PRNewswire/ -- Every mom brings her own unique gifts to being a parent so the greeting cards to honor her on Mother's Day, celebrated this Sunday, have to be just as unique. This year's Mother's Day cards from American Greetings Corporation (NYSE: AM) feature a conversational tone that makes the messages even more personal, and words you would use so that the connection is truly intimate. Additionally, this year's selection includes fun innovations that make the sweet gesture even more memorable, and all-new offerings from Taylor Swift and Kathy Davis.

Finding the perfect card for mom is the goal of every person who steps into the card aisle, but no two relationships are exactly alike. To meet the diverse needs of consumers at Mother's Day, the writers at American Greetings focus on the details and subtleties that define the different mother-child relationships.

One example that reflects the subtle dynamics between a mother and a daughter reads, "Mom, we are two different women, you and I. And yet I know how often your love and faith in me have given me the strength to follow my own heart. And I promise that no matter where life may lead me – I will always be thankful for who you are – a person I can admire, a woman I can turn to, the mom I will always love."

Another example notes how love and appreciation grow through the years. It reads, "I've always known you were special, but it wasn't until I was grown that I realized the love, patience, and sacrifice that come with being a mother. Now, more than ever, I know how lucky I am to have the love of a mom like you."

Affectionate surprises and all-new collections

In addition to the right messages for every mom, this year's Mother's Day collection also includes some innovative ways to show your appreciation. Whether offering her a Standing Ovation™ with the latest 3D pop-up cards featuring high quality audio and intricate paper engineering, customizing a beautiful slideshow with your favorite photos, or sharing an original animation that is guaranteed to put a smile on her face, you can share your appreciation and give mom an experience she will never forget.

Shoppers can also take advantage of the latest offerings from four-time GRAMMY winner Taylor Swift and best-selling card artist Kathy Davis.

The Taylor Swift Mother's Day collection reflects the beauty of every mom with an elegant handmade look and authentically heartfelt sentiments that act as the perfect tribute to any mother. Taylor's cards are a favorite of greeting card enthusiasts because of the honest and personal way that they allow people to convey their most important emotions, and Mother's Day is an especially appropriate occasion for making that kind of connection. Those looking to share a truly memorable greeting this Mother's Day can do so with a special card that features a CD single of Taylor's song, "The Best Day," which she wrote for her own mother.

The Mother's Day collection from Kathy Davis also celebrates every mom and all of those who take on the role with a line of heartfelt, beautifully rendered cards. Drawing much of her inspiration from nature and using her signature watercolors to capture its beauty, each card springs to life with vibrant colors and images of sunshine and beautiful flowers.

Mother's Day is this Sunday so get to your nearest American Greetings card aisle to find the perfect card today. For more information on American Greetings, including store locations, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation