Mother Dirt, the First Developers of Live Probiotic Skincare, Wins NEXTY Award for Best New Beauty Product at Expo West

CAMBRIDGE, Mass., March 15, 2016 /PRNewswire/ -- Mother Dirt is honored to be chosen as the winner of the 2016 NEXTY Awards in the Best New Beauty Product category. The NEXTY Awards selects innovative, cutting-edge products in the health and wellness fields to feature. "The NEXTY's were created to recognize the most game-changing and inspiring products in the CPG market today, and our 2016 Expo West NEXTY finalists all fit that bill," says Carlotta Mast, executive director of content and insights at New Hope. "Picking the winners in each category was a tough task for our judging panel of industry experts."  The Natural Products Expo West is the largest show of its kind, with over 3,000 exhibitors and 70,000+ professionals from the natural products industry.

Mother Dirt is a unique brand which works to return us to our natural, healthy state, and keep us in symbiosis with the world around us. We are the first to create live probiotic skincare products that nurture the good bacteria of the skin. With our passion for bringing an understanding of the skin microbiome to our customers, we hope to be leaders in the health and wellness industry by building awareness and helping more companies formulate with a healthy biome in mind.

The AO+ Mist contains Ammonia Oxidizing Bacteria, or AOB. These AOB developed in symbiosis with our skin microbiomes, but our modern lifestyles include soaps and cleansers that clean a little too well, and damage the good bacteria while cleaning off the bad. The AOB in our Mist consume the irritating components in sweat and keep your skin clean and clear. Our AO+ Mist is now followed up with other products that have been formulated, screened, and tested for their friendliness to the skin's microbiome.

Pricing:

All Mother Dirt products are available for purchase at motherdirt.com. Mother Dirt AO+ Mist is available in a 3.4 fl. oz. (100 mL) bottle and costs $49. Mother Dirt Shampoo (100 mL) can be purchased for $15 and Mother Dirt Cleanser (100 mL) for $15. All three can be purchased for $69.                                     

About Mother Dirt:

Mother Dirt is the consumer product division of AOBiome, a biotechnology company researching the role of Ammonia Oxidizing Bacteria (AOB) on skin health. Founded in 2013, AOBiome (http://AOBiome.com) and its research first came to the public spotlight with the widely circulated The New York Times piece written by Julia Scott, "My No Soap, No Shampoo, Bacteria- Rich Hygiene Experiment" and subsequent coverage on "Good Morning America.".  AOBiome is focused on therapeutic treatments for inflammatory skin conditions including: Acne, Eczema, Rosacea, and Keratosis Pilaris.

Mother Dirt's mission is to lead the health and wellness industry to a biome-friendly state by building awareness and helping more companies formulate with a healthy biome in mind. The Mother Dirt offices are based in Cambridge, Massachusetts. More information about the company and its products can be found at http://MotherDirt.com.

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Contact:                                   

Robin Magnuson [email protected]
Licole Paroly [email protected] 

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SOURCE Mother Dirt

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