Most Americans concerned about home water

INDIANAPOLIS, April 3, 2013 /PRNewswire/ -- More than half of Americans have concerns about the quality of their water – and we are increasingly showing a willingness to pay for treatment in the home.

These are among the conclusions of an independent survey released today at Water Quality Association Aquatech USA convention.  The random sample survey, conducted by Applied Research-West, Inc., offers a look into Americans' evolving attitude about their water.

"As awareness increases, consumers are looking more and more for ways to protect themselves and their families," said Dave Haataja, executive director of the Water Quality Association, a not-for-profit international trade organization that commissioned the survey.

Among the major findings:

• A quarter of consumers are "extremely concerned" about the quality of their water supply.  Fully, 52 percent list their level of concern at a 4 or 5 out of 5.
• Increasing numbers of Americans say their primary concern over their water quality is related to contaminants.  That percentage is 29 in this year's survey compared to 22 percent in 2008.  Water taste concerns have also increased.
• Only about two thirds of consumers say primary responsibility for quality water is outside the home, with their municipality, down from nearly three quarters in 2008.  More than 20 percent believe they are primarily responsible for the own water quality.

The survey showed that slightly over half, or 55 percent, consider themselves somewhat or very knowledgeable about contaminants in their tap water. Respondents are concerned, with nearly 80 percent believing that tap water contains chloramine, and nearly as many thinking lead is present.

"The Final Barrier for many communities will be the solution," Haataja said.  "More than 99 percent of the water coming into our homes is not used for drinking.  By putting protection at or near the tap, consumers can protect the water that is most important to them.  That is the concept behind the Final Barrier approach."

The findings also reveal that boil water alerts tend to trigger purchase of water filtration systems.  In fact, boil water alerts have been growing slightly in number over each survey period.

There was an increase from a 2011 survey of people that would be willing to pay more on their water bill for removal of MTBEs or pharmaceuticals found in their tap water.  In addition, they would be willing to pay more for home water treatment systems to remove biological waste, arsenic, lead, and other contaminants.

Further, there have been significant increases in the use of bottled water and those that have water filtration systems installed in their homes. 

The Water Quality Association is a not-for-profit international trade organization representing the residential, commercial, and industrial water treatment industry.  Its membership consists of both manufacturers as well as dealers/distributors of equipment.  WQA is a resource and information source, a voice for the industry, an educator of professionals, a laboratory for product testing, and a communicator with the public. WQA has more than 2,500 members nationwide.

WQA provides Gold Seal certification for products that remove a variety of contaminants. This certification is conducted using independently developed testing standards. Consumers can learn about different treatment systems and find locally certified dealers by visiting the WQA Web site's Gold Seal and Find A Water Professional features (wqa.org).

For more information, contact Dave Loveday at [email protected] or 630 505 0160 (office) or 630 947 5955 (cell).

SOURCE Water Quality Association

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