Morten Hansen, NY Times Best Selling Author, in Exclusive Interview With eVariant CEO Bill Moschella

SIMSBURY, Conn., Dec. 8, 2011 /PRNewswire/ -- eVariant released an exclusive video interview (www.youtube.com/healthleaderseries) with Morten Hansen, New York Times best-selling co-author of Great by Choice. Bill Moschella, CEO of eVariant, conducted the interview in San Francisco, California.

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Professor Hansen, together with co-author Jim Collins, spent nine years researching more than 20,000 companies. They found certain traits that are common to the most successful leaders and identified predictors for what makes companies thrive, even during times of massive uncertainty and turbulence. Great by Choice, which recently reached #2 on the New York Times bestseller list, is the sequel to Collins' landmark book, From Good to Great.

"Great by Choice has some amazing insights, but I was especially interested in what Morten said in our interview about the healthcare industry," said Moschella. "What surprised me were his views on innovation in healthcare markets. We talked about whether we're too hyper-focused on innovation, how to blend creativity with discipline and the critical relationship between timing and risk profiles." 

In the video, Moschella and Hansen also discuss what kind of mindset healthcare executives should take, given the extraordinary changes in the healthcare industry. Hansen defines a SMaC List – how to be Specific, Methodical, and Consistent – and explains why every hospital should create one before contemplating changes to its business model. He provides a real-world example of how Southwest Airlines employed this concept and through consistent action, achieved extraordinary results.

Morten Hansen will be one of the featured speakers co-sponsored by eVariant at the 17th National Healthcare Marketing Strategies Summit in April 2012. The Summit is sponsored by the Forum for Healthcare Strategists. Please visit the Forum's Web site at www.healthcarestrategy.com for additional information.

About eVariant

eVariant helps hospitals and health care systems accelerate provider referral and patient volume growth across service lines through the use of a highly sophisticated combination of CRM, marketing automation, data integration services and analytics, collectively referred by the company as Volume Performance Management. Unique in its ability to Connect What Has Never Been Connected Before, eVariant is a pioneer in successfully and seamlessly uniting vital healthcare business data in real-time across multiple, disparate systems, such as clinical, billing, call center, interactive and social. HealthConnect users rely on the power of the product suite to automate, execute, measure programs and provide powerful insights, leading to more profitable business decisions and relevant ROI. eVariant's healthcare clients include large hospital systems and Academic Medical Centers including Catholic Health Partners, Greenville Hospital System, Halifax Health, Hartford Healthcare, Penn Medicine and University of Utah Health Care. eVariant also brings significant experience from other industries, serving global companies including American Express, Juniper Networks and Zurich. Headquartered in Simsbury, CT, eVariant operates offices throughout North America. For more information, visit www.myhealthconnect.com or www.evariant.com, call 888-444-3598, or email [email protected].

About Morten Hansen

Morten Hansen is currently a professor of management at UC Berkeley and at INSEAD, France. He was previously a professor at Harvard Business School. He holds a Ph.D. in Business Administration from the Graduate School of Business at Stanford University. His award-winning research has been published in leading academic and business journals in the U.S. and abroad. He consults for large companies throughout the world. Learn more at www.mortenhansen.com.

About the Forum

The Forum for Healthcare Strategists was established in 1996 by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of healthcare. The Forum provides networks of communication and support, as well as opportunities for professional development, with the purpose of inspiring new, more effective models of care. For more information, visit www.healthcarestrategy.com.

SOURCE eVariant

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