Moroccanoil® Expands Distribution Network Into Travel Retail

The Premium Award-Winning Argan Oil-Infused Beauty Brand Announces Its Worldwide Travel Retail Launch

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Apr 29, 2015, 09:00 ET

NEW YORK, April 29, 2015 /PRNewswire/ -- Moroccanoil^®, the global leader in oil-infused beauty products, announces its global distribution expansion strategy into travel and duty free retail channels worldwide. The iconic head-to-toe beauty brand is aiming to continue the growth of the business with a travel presence that includes prestige duty free airport stores, as well as in-flight, cruise and ferry selling. Through partnerships with Gebr, Heinemann, Nuance, Duty Free Americas, James Richardson, Duty Free Iceland and Tairo International, Moroccanoil will introduce personal and business travelers alike to their hair, body and lifestyle product assortments.

"Moroccanoil is in the service business and we're always looking for ways to provide our global consumer with convenience at every touch point of their life," says John Gates, Vice President of Retail and Travel Retail Sales, Moroccanoil. "As one of the fastest growing retail segments, we not only see the travel channel as a monumental opportunity for Moroccanoil to be prominently positioned in world's highest traffic locations, but also as a chance to introduce a new clientele to a broad range of our luxury personal care items."

Moroccanoil is an award-winning maker of premium argan oil-infused beauty products of the highest quality ranging from hair and skin care to shower and bath. Inspired by the sea, sand, breeze and scents of the Mediterranean, Moroccanoil uses the finest ingredients from around the world to create innovative products that provide transformative results.

Their official roll-out into this unique selling environment began in October of 2014 with point-of-sale launches in Nordic countries and Switzerland, followed by much of the E.U. and Russia; however, Moroccanoil has over five years of experience operating in Travel Retail Duty Free in partnership with JR Israel in Tel Aviv. In Q1 of 2015, the brand further expanded its partnerships and established a presence in Macau, China, the U.S. and South American markets, with continued expansion in existing markets, and the addition of key Caribbean and Island locations in April 2015. During the same period, Moroccanoil became available for purchase on board Lufthansa and Austrian Air.

Moroccanoil will continue to introduce its portfolio to the global customer beginning in Q2 through Q4 with launches on cruise ships and ferries in the Baltic region, Mediterranean and Caribbean routes, and the opening of more European, Russian and U.S. locations. The brand plans for the Asia-Pacific region and Latin America to follow. All points of sale will retail a curated selection of the best-selling Moroccanoil products in both full and travel sizes. The brand's professional salon, spa and hospitality partners will continue to offer full line exclusivity and services.

"We've strategically entered the category in a format that will ultimately drive the consumer back to the professional channel— the heart of our business—where they can further experience the brand in the hands of a professional," added Gates.

Moroccanoil travel product prices will range from $12 - $80. For more information about Moroccanoil and the brand's offerings, please visit www.moroccanoil.com

About Moroccanoil^®A story of success, an impulse for innovation and a relentless pursuit of simple, high-performing oil-infused beauty products fashioned an iconic brand: Moroccanoil. As the pioneer of oil-infused hair care, our original Moroccanoil Treatment created the worldwide buzz on argan oil and paved the way for an extensive line of premium oil-infused hair care products to address the needs of all hair types. By popular demand, Moroccanoil has since continued to innovate and extend the line to include Moroccanoil Body™, a luxurious oil-infused collection inspired by the sea, sand, breeze and scents of the Mediterranean. Featuring proprietary formulas that rejuvenate and replenish, Moroccanoil Body™ leaves skin nourished, naturally radiant and irresistibly beautiful. Born within the last decade, Moroccanoil is available in over 60 countries worldwide. Moroccanoil products are available at fine salons, spas and now online. For more information, visit us at Moroccanoil.com. For daily behind-the-scenes content, follow Moroccanoil on Twitter and Instagram. Subscribe to our beauty tutorials on YouTube and join the conversation on Facebook!

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SOURCE Moroccanoil