More Than Just a Pretty Site

Somerton Dwelling's new website makes it easy for style-conscious shoppers to find functional, stylish, must-have furniture for their interiors

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Somerton Dwelling

Oct 14, 2015, 08:30 ET

CORONA, Calif., Oct. 14, 2015 /PRNewswire/ -- Until recently, trend-conscious consumers living in moderately sized homes had limited choices in furnishings. Many manufacturers of quality furniture cater to owners of large homes, which pretty much leaves out consumers with normal-sized condos, townhomes, lofts and single-family houses.

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Enter Somerton Dwelling, whose broad range of stylish, affordable furniture, some with modular components that are as functional as they are chic, is right-sized for today's homes. The brand's designs are thoughtfully created to allow customers to mix pieces within collections giving their home an eclectic, collected ambiance.

Previously, the company sold their furniture only through its network of retailers. But now, young single adults and couples buying their first home, busy parents with hectic schedules and Baby Boomers in the midst of downsizing can purchase the company's furniture online at the new somertondwelling.com. And if customers live near a retailer that carries Somerton Dwelling furnishings, they can also visit the retail location to look at a selection of the company's furniture on the showroom floor. It's a smart synergy between click-to-buy and see-to-try.

The new website—bright, fun and a little cheeky—reflects Somerton Dwelling's brand of stylish, affordable furniture scaled for most American homes and lifestyles. The site is intuitive, automatically providing visitors with local store contact information when a preferred retailer is in the shopper's area. Consumers can then choose how they prefer to shop—easy online ordering or the more traditional approach of purchasing via their local furniture store.

Shipping Made Simple, a no fuss-no muss "white glove" in-home delivery process, is clearly explained on the site. The company delivers the furniture, assembles it in the customer's home and removes all packaging. No more breaking down boxes to fit the recycling bins! The company also offers after-sale service and repair. This level of customer care sets the company apart from most other online furnishings purveyors. It is this attention to customers' needs that compelled Somerton Dwelling to develop a new e-commerce model—one that anticipates and solves many of the frustrations online shoppers face.

Integrated into the site is a user-generated online photo gallery that allows customers to share their pictures containing Somerton Dwelling items directly on the site or posted to Instagram and Twitter by using #SomertonDwelling and other select hashtags. This real-life stylebook becomes part photo album and part inspiration board for users and visitors. And, who doesn't love posting a picture of their pooch perched on the family's new sofa?

Crystal-ball gazers predict that in the next five years, a significant portion of customers shopping for furniture will make their purchases online. Rita Ho-Bezzola, CEO of Somerton Dwelling, wants to make that process as easy as possible. "We created our new site to make sure homeowners who purchase our furniture online have a fun, convenient, hassle-free experience from beginning to end."

Somerton Dwelling offers fashionable and functional home furnishings that reflect a modern sensibility for today's living environments. With a focus on small and moderate size homes, Somerton Dwelling specializes in Dining, Sleeping, Living, Working and Viewing environments that help their customers' live the life they love. The company is committed to continually improving their environmentally friendly production process by using low VOC finishes, sustainable woods and packaging made of recycled materials. With distribution centers on the west and east coasts, the Somerton Dwelling corporate headquarters is located in Corona, CA. Visit Somerton Dwelling's ecommerce website at www.somertondwelling.com and on Facebook, Twitter, Pinterest, YouTube, Google+, and Instagram.