More Stars Stand Up To Cancer This Friday, September 5th - 8:00 PM ET And PT / 7:00 PM CT

LOS ANGELES and NEW YORK, Sept. 3, 2014 /PRNewswire-USNewswire/ -- This Friday, September 5^th (8:00 – 9:00 PM ET/PT) Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), will stage its fourth biennial fundraising event.  Robert Downey Jr., Melissa McCarthy, Steve Carell, Sofia Vergara, Ben Falcone, Kevin Bacon, Anna Kendrick, Tony Goldwyn, Dave Grohl, Hailee Steinfeld, Josh Gad, Giada De Laurentiis, Jaime King, Mira Sorvino, Joe Manganiello, Jordana Brewster, Alison Sweeney, Amanda de Cadenet, Charlie Wilson, and Diem Brown, will be part of the star-studded appeal to help build public support for SU2C's groundbreaking translational research that can provide patients with new therapies to save lives now. They join previously announced participants including Gwyneth Paltrow, Katie Couric, Reese Witherspoon, Pierce Brosnan, Jennifer Aniston, Halle Berry, Jon Hamm, Kiefer Sutherland, Ben Stiller, Will Ferrell, Mark Harmon, Rob Lowe, Eric Stonestreet, Jesse Tyler Ferguson, Tony Hale, Dane Cook, Kareem Abdul-Jabbar, Marg Helgenberger, Matt Passmore, Rob Riggle, Italia Ricci, Ethan Zohn and Bree Turner. Special musical performances include: The Who, Jennifer Hudson, Lupe Fiasco & Common, Ariana Grande, and Dave Matthews Band.    

Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions will co-executive produce the September 5^th broadcast, live from the Dolby Theatre in Los Angeles.  ABC, CBS, FOX and NBC, along with ABC Family, American Forces Network, AXS TV, Bravo, Cooking Channel, Discovery Fit & Health, E!, Encore, Encore Espanol, EPIX, ESPNEWS, FOX Sports 2, FXM, HBO, HBO Latino, ION Television, LMN, Logo TV, MLB Network, National Geographic Channel, Oxygen, Palladia, Pivot, SHOWTIME, Smithsonian Channel, Starz, TNT and VH1 are donating one hour of simultaneous commercial-free primetime for the nationally televised fundraising special on Friday. In addition, the show will stream live on both Hulu and Yahoo.

Instead of the traditional phone bank staffed by celebrities, the September 5^th telecast will feature a "digital lounge" on the set, hosted by Yahoo News Global Anchor Katie Couric. Stars in the digital lounge will reach out to viewers via phone, Facebook, Instagram and other social media platforms through an exciting new campaign called "We're Calling You" that  SU2C's supporters can sign up for at werecallingyou.org.

In the on-stage digital lounge, Katie Couric will tap into the Facebook Mentions Box, which allows supporters to share their connection to cancer and receive real-time responses from celebrities. Other celebrities in the digital lounge will participate in Facebook Q&As, using their own pages to respond live to fan questions.  Facebook and Instagram will also have a presence on the star-studded red carpet on September 5^th with a photo experience that will capture the stars as they make their way into the Dolby Theatre, sharing those images and videos with fans. All of this, and much more, can be followed on Stand Up To Cancer's social media feeds (facebook.com/su2c | Instagram: @SU2C | Twitter: @SU2C).

In addition to Facebook, an array of digital and social media platforms and influencers— ranging from Shazam, reddit, Nerdist, Tumblr, Yahoo, Hulu, AOL, and The Huffington Post— are helping support SU2C this year.  

For the first time, there will be a Canada-inclusive co-broadcast of the 2014 telecast, which will air simultaneously on all four major English-language Canadian networks: CBC, City, CTV and Global, along with Canadian services AMI, CHCH, CHEK, Fight Network, Gusto TV, Hollywood Suite and TLN. All funds received from the Canadian general public during the broadcast will be directed towards the creation of collaborative research teams, as well as education and awareness programs conducted in Canada.

The first three SU2C telecasts took place on September 5, 2008, September 10, 2010 and September 7, 2012, and were made available to more than 190 countries. To date, more than $261 million has been pledged to support SU2C's innovative cancer research programs. Since 2008, SU2C has funded 12 "Dream Teams" of researchers and two translational research teams, as well as 26 young innovative scientists whose high-risk, potentially high-reward projects are aimed at ending cancer's reign as a leading cause of death worldwide.

SU2C was founded on the belief that collaboration would play an integral role in advancing cancer research. To date, Stand Up To Cancer has brought together more than 750 of the best and the brightest research scientists from 112 institutions in six countries to work together in order to save lives now.  SU2C-funded researchers have planned, launched or completed more than 140 clinical trials.

About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.  As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C's president and CEO since 2011.

In addition to "Visionary" donors Major League Baseball, Cancer Treatment Centers of America, MasterCard, and The Sidney Kimmel Foundation for Cancer Research, other major donors and collaborators that are currently engaged with SU2C include Genentech, Prostate Cancer Foundation, American Cancer Society, The Safeway Foundation, Bristol-Myers Squibb, CVS Caremark, KWF (The Dutch Cancer Society), St. Baldrick's Foundation, Lustgarten Foundation, Cancer Research UK, Sean Parker Foundation, Fox Family Cancer Research Funding Trust, Fifth Third Bank, Melanoma Research Alliance, Cancer Research Institute, Room Key, Ovarian Cancer Research Fund, Ovarian Cancer National Alliance, National Ovarian Cancer Coalition, Laura Ziskin Family Trust, Farrah Fawcett Foundation,  and Siemens.  For more information on Stand Up To Cancer, visit www.standup2cancer.org.

About the Entertainment Industry Foundation
Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3) not-for-profit organization that serves as the collective philanthropy for the television and film businesses. EIF has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues. For more information, visit www.eifoundation.org

SOURCE Stand Up To Cancer

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